#Japan #Tokyo #Memebox #Nooni #Apple Lip Oil

Nooni Launches Exciting Mega Sale on Qoo10

The beauty brand Nooni, developed by global K-Beauty giant Memebox, is making waves in the Japanese market by joining Qoo10’s Mega Sale from August 28 (Fri) to September 9 (Wed). This major e-commerce platform event is poised to accelerate Nooni's growth in Japan, a market where beauty trends shift rapidly and competition is fierce.

During this Mega Sale, Nooni will offer its best-selling Apple Lip Oil at an impressive discount of up to 45% off. Additionally, the brand has lined up exclusive limited-time offers on the sale's opening and closing days, providing shoppers with even more reasons to purchase popular colors and sets at appealing prices.

Nooni's Rise to Fame in Japan

Nooni’s Apple Lip Oil has gained significant popularity, amassing a staggering 200 million views on TikTok in Japan, highlighting its strong presence in the beauty community. The product recently secured the top position in the lip category on TikTok Shop Japan and achieved outstanding sales during the “TikTok Shop Japan 1st Anniversary Sale,” where set products dominated the charts.

The performance of Apple Lip Oil on Qoo10 has seen remarkable growth as well. During the June Mega Sale, the product page views surged to more than 4.5 times compared to the previous month. A promotional campaign, “1+1 (Buy one, get one free),” led to both increased traffic and sales, with the Black Tea color receiving the highest support from customers.

Apart from these promotions, Nooni’s marketing strategy involving short-form videos has also proven effective. Linked content related to the Apple Lip Oil has garnered over 3.7 million views, with numerous creators helping enhance brand visibility and acquire new customers effectively.

Insights from Memebox's CEO

Ha Hyun-suk, the CEO of Memebox, shared his enthusiasm regarding Nooni's growth in Japan. “With 200 million views on TikTok and top rankings in the lip category on TikTok Shop Japan, Nooni is steadily progressing in the Japanese market. I hope this Qoo10 Mega Sale will provide an opportunity for even more Japanese consumers to experience and appreciate the allure of Nooni’s flagship products.”

About Memebox

Founded in 2012, Memebox is a leading player in the global K-Beauty sector, managing several exciting brands including Nooni, Kaja, I’m Meme, and I Dew Care. With headquarters located in both Los Angeles and Seoul, the company operates across major retail channels like Sephora, Ulta Beauty, Target, Amazon, and OLIVE YOUNG. In collaboration with global distribution partners, Memebox continues to expand its reach to various regions, including the USA, Japan, Europe, and Southeast Asia, while thriving on platforms like TikTok Shop, solidifying its position in the global content commerce market.

With the Mega Sale underway, it’s a perfect time for beauty enthusiasts to explore Nooni’s offerings and jump on these incredible deals!