Parkview Health Launches Heartfelt Campaign Celebrating Patient Gratitude for Care
In a touching new initiative, Parkview Health has embarked on its most personal campaign yet, designed to share authentic stories of care from patients. This multi-platform initiative, consisting of heartfelt commercials showcased across television, radio, streaming, and digital platforms, aims to underscore the significant impact of Parkview’s high-quality care, often described as life-changing by those who have experienced it firsthand.
The campaign is a testament to the power of connection and trust, emphasizing the real-life experiences of patients. Dena Jacquay, the Chief Administrative Officer at Parkview Health, expressed the significance of this initiative by stating, "This campaign is about trust, connection, and elevating the voices of our patients." Through their narratives, individual patients share their poignant journeys, highlighting the unwavering support they received from their care teams.
In each segment, viewers are treated to emotional reunions between patients (or their family members) and healthcare providers — a moment filled with heartfelt gratitude as they read letters expressing their appreciation for the life-saving care received. These raw encounters not only illuminate the emotional side of healthcare but also serve to inspire others in the community.
Dr. Shamir Haji, a Neurocritical Care specialist at Parkview Neurosciences, shared his reflections on these reunions. He noted how in his role, he often meets patients at critical junctures in their lives. The experience of hearing a patient or family member convey their gratitude through letters was a humbling reminder of the importance and impact of the healthcare team's efforts post-discharge. "It's a reminder that what we do matters far beyond the ICU," he remarked, emphasizing the significance of this emotional exchange.
This campaign aligns with Parkview's ongoing dedication to patient-centered care, which has earned it the esteemed 2024 NRC Health Excellence in Patient Experience Award. Insights gleaned from numerous patient surveys have been integral in shaping the campaign's concept and storytelling approach. The goal, according to Jacquay, is to fortify the bond between Parkview and the families who depend on its services, especially during times when trust in healthcare systems is paramount.
In addition to patient narratives, the campaign also showcases glimpses into a day in the life at Parkview, blending co-worker routines with various patient-provider interactions. Sangeetha Ragavan, Vice President of Marketing at Parkview, mentioned how the initial previews of the campaign received emotional reactions from service line leaders across the organization, highlighting its significance not solely for public engagement but also as a morale booster for Parkview staff. "It's not just for the public; it's for every Parkview coworker. We want our teams to feel proud of the high-quality care they provide,
The campaign is a testament to the power of connection and trust, emphasizing the real-life experiences of patients. Dena Jacquay, the Chief Administrative Officer at Parkview Health, expressed the significance of this initiative by stating, "This campaign is about trust, connection, and elevating the voices of our patients." Through their narratives, individual patients share their poignant journeys, highlighting the unwavering support they received from their care teams.
In each segment, viewers are treated to emotional reunions between patients (or their family members) and healthcare providers — a moment filled with heartfelt gratitude as they read letters expressing their appreciation for the life-saving care received. These raw encounters not only illuminate the emotional side of healthcare but also serve to inspire others in the community.
Dr. Shamir Haji, a Neurocritical Care specialist at Parkview Neurosciences, shared his reflections on these reunions. He noted how in his role, he often meets patients at critical junctures in their lives. The experience of hearing a patient or family member convey their gratitude through letters was a humbling reminder of the importance and impact of the healthcare team's efforts post-discharge. "It's a reminder that what we do matters far beyond the ICU," he remarked, emphasizing the significance of this emotional exchange.
This campaign aligns with Parkview's ongoing dedication to patient-centered care, which has earned it the esteemed 2024 NRC Health Excellence in Patient Experience Award. Insights gleaned from numerous patient surveys have been integral in shaping the campaign's concept and storytelling approach. The goal, according to Jacquay, is to fortify the bond between Parkview and the families who depend on its services, especially during times when trust in healthcare systems is paramount.
In addition to patient narratives, the campaign also showcases glimpses into a day in the life at Parkview, blending co-worker routines with various patient-provider interactions. Sangeetha Ragavan, Vice President of Marketing at Parkview, mentioned how the initial previews of the campaign received emotional reactions from service line leaders across the organization, highlighting its significance not solely for public engagement but also as a morale booster for Parkview staff. "It's not just for the public; it's for every Parkview coworker. We want our teams to feel proud of the high-quality care they provide,
Topics Health）
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