FamilyMart's Convenience Wear Achieves Record Sales and Clearance Sale Announcement
In a remarkable achievement, FamilyMart's original apparel brand, "Convenience Wear," has surpassed 13 billion yen in annual sales, experiencing a staggering sales growth of over 160% from March to July compared to the previous year. Launched in collaboration with renowned fashion designer Hiroshi Ochiai, Convenience Wear embodies the philosophy of "Good Materials, Good Techniques, Good Design." This iconic brand emphasizes high-quality clothing that caters to customer satisfaction.
The brand showcased its strategic products such as bras and polo shirts at its inaugural exhibition held in March 2025, unveiling items that reflect the vibrant essence of Tokyo through collaborations with Cross Team and Fuji Rock. One standout product from this line is the "Convenience Sunglasses," which achieved approximately 300% of projected sales during its first week and is now nearly sold out.
In a move to further enhance accessibility to its products, FamilyMart will begin offering Convenience Wear items on the "FamilyMart Online" digital commerce platform starting March 2025. This expansion allows customers to access sizes that may not be available in physical stores, enhancing the collaborative vision of transforming the cultural landscape of shopping for clothing in convenience stores.
As a token of appreciation for customer loyalty, FamilyMart is set to launch a clearance sale beginning August 19, with discounts of up to 50% on select summer items at approximately 15,900 stores nationwide, excluding Okinawa. This sale features a range of popular items, including the Horizon Blue and Moss Green bras, Heavyweight Polo Shirts in white and navy, as well as khaki and navy shorts, making them perfect for the late summer months ahead.
The sale will run from August 19 to September 15, 2025. However, customers should note that item availability may vary by store.
In addition to these exciting deals, FamilyMart is eager to introduce a variety of new products that customers can enjoy during the summer.
1. Outer T-Shirt
- Price: 1,355 yen (1,490 yen incl. tax)
- Materials: Made from USA cotton, designed for both detail and comfort with anti-bacterial properties.
- Colors: White, Black
- Sizes: S/M/L/XL/XXL, with XXL sizes available starting July 22.
2. Bra Wear
- Price: 2,082 yen (2,290 yen incl. tax)
- Concept: Combining the comfort of an undergarment with the style of outerwear, featuring seamless construction for the ultimate skin-friendly experience.
- Colors: Black, Yellow
- Sizes: M/L
3. Soft Towel (Face Towel)
- Price: 990 yen (1,089 yen incl. tax)
- Features: Made for softness and high absorbency, this towel is crafted with a focus on the twisting process of the threads.
- Colors: Blue & Aqua Reversible, Grey & Young Grass Reversible
4. Soft Towel (Bath Towel)
- Price: 1,990 yen (2,189 yen incl. tax)
- Features: Similarly designed for superior softness and absorbency with reversible color options.
- Colors: Blue & Aqua Reversible.
Hiroshi Ochiai is a prominent fashion designer born in Tokyo in 1977 and a graduate of Bunka Fashion College. He launched his brand "FACETASM" in 2007 and has since received numerous accolades, including the Newcomer Award and Grand Prize at the Mainichi Fashion Awards. His collaborations span notable global brands such as NIKE, Coca-Cola, and LEVI'S, showcasing his versatility and creativity in the fashion industry.
FamilyMart is committed to being a place where convenience meets community, encouraging strong connections with its customers, and becoming an indispensable part of their lives.
The brand showcased its strategic products such as bras and polo shirts at its inaugural exhibition held in March 2025, unveiling items that reflect the vibrant essence of Tokyo through collaborations with Cross Team and Fuji Rock. One standout product from this line is the "Convenience Sunglasses," which achieved approximately 300% of projected sales during its first week and is now nearly sold out.
In a move to further enhance accessibility to its products, FamilyMart will begin offering Convenience Wear items on the "FamilyMart Online" digital commerce platform starting March 2025. This expansion allows customers to access sizes that may not be available in physical stores, enhancing the collaborative vision of transforming the cultural landscape of shopping for clothing in convenience stores.
As a token of appreciation for customer loyalty, FamilyMart is set to launch a clearance sale beginning August 19, with discounts of up to 50% on select summer items at approximately 15,900 stores nationwide, excluding Okinawa. This sale features a range of popular items, including the Horizon Blue and Moss Green bras, Heavyweight Polo Shirts in white and navy, as well as khaki and navy shorts, making them perfect for the late summer months ahead.
The sale will run from August 19 to September 15, 2025. However, customers should note that item availability may vary by store.
In addition to these exciting deals, FamilyMart is eager to introduce a variety of new products that customers can enjoy during the summer.
Featured Products
1. Outer T-Shirt
- Price: 1,355 yen (1,490 yen incl. tax)
- Materials: Made from USA cotton, designed for both detail and comfort with anti-bacterial properties.
- Colors: White, Black
- Sizes: S/M/L/XL/XXL, with XXL sizes available starting July 22.
2. Bra Wear
- Price: 2,082 yen (2,290 yen incl. tax)
- Concept: Combining the comfort of an undergarment with the style of outerwear, featuring seamless construction for the ultimate skin-friendly experience.
- Colors: Black, Yellow
- Sizes: M/L
3. Soft Towel (Face Towel)
- Price: 990 yen (1,089 yen incl. tax)
- Features: Made for softness and high absorbency, this towel is crafted with a focus on the twisting process of the threads.
- Colors: Blue & Aqua Reversible, Grey & Young Grass Reversible
4. Soft Towel (Bath Towel)
- Price: 1,990 yen (2,189 yen incl. tax)
- Features: Similarly designed for superior softness and absorbency with reversible color options.
- Colors: Blue & Aqua Reversible.
About Hiroshi Ochiai
Hiroshi Ochiai is a prominent fashion designer born in Tokyo in 1977 and a graduate of Bunka Fashion College. He launched his brand "FACETASM" in 2007 and has since received numerous accolades, including the Newcomer Award and Grand Prize at the Mainichi Fashion Awards. His collaborations span notable global brands such as NIKE, Coca-Cola, and LEVI'S, showcasing his versatility and creativity in the fashion industry.
FamilyMart is committed to being a place where convenience meets community, encouraging strong connections with its customers, and becoming an indispensable part of their lives.
Topics Consumer Products & Retail）
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