#Japan #Skincare #Tokyo #Loft #UV Protection

Exciting UV Care Solutions from Loft for 2026

As we approach the season where UV rays become a major concern, Loft, a prominent retailer based in Shibuya, Tokyo, led by CEO Mikaki Ando, is gearing up to unveil a comprehensive range of UV care products designed to address diverse skincare needs. The company is expanding its inventory to include some high-functionality items infused with beauty ingredients, catering not just to skin but also to the hair and lips. They've introduced easy-to-use brush-integrated products, ensuring accessibility for everyone. Moreover, the collection features stylish fashion items designed to provide physical protection from sunlight, making it easier for customers to enjoy their time outdoors while staying protected.

In-Store Availability

The products will be available across various Loft stores nationwide, as well as through their online store (Loft Online Store). Keep in mind that item availability may differ based on the store location, and pricing reflects all applicable taxes.

New Highlights in UV Care

Loft’s new offerings are particularly exciting, featuring multiple innovative products targeting different areas:

High-Functionality UV Care Items

• - Moisturizing UV Mist for Dry Skin

- From the popular “Kansou-san” series, this UV mist retails for 1,980 yen and includes Niacinamide, amino acids, and ceramides for enhanced moisturization. The product is designed for easy removal with soap.

• - Adjustable UV Mist with Vitamin C & Glutathione

- Priced at 1,408 yen, this refreshing UV mist provides skincare benefits while ensuring UV protection. The refreshing orange verbena scent adds an aromatic touch to the experience.

Makeup-Friendly UV Protection

• - Skin Guardian Brush-On UV Powder

- This innovative powder allows for easy reapplication of sunscreen over makeup, combining the benefits of a sunscreen and cosmetic touch-up into one handy tool for 2,200 yen.

• - Harebare Protection UV Serum C Primer

- Available for 1,760 yen, this product contains three types of vitamin C derivatives, supporting a balanced appearance while improving skin texture.

• - Dr. Ci:Labo Clinic Shield UV Skincare

- This daily UV serum retails at 5,280 yen and combines sun protection with skin-nourishing ingredients to combat dullness due to dryness.

Specialized UV Protectors for Hair and Lips

• - UMI UMI Sunlight UV Spray Chardonnay

- A versatile UV spray for both hair and skin, this product costs 1,320 yen and is free from UV absorbers, featuring a delightful fragrance combining sweetness with fresh notes.

• - UV Carbonated Head Spa Spray F

- For 1,870 yen, this spray enriches your scalp with a cooling sensation while providing necessary UV defense, a unique combination that ensures fresh scalp care.

• - VT UV Lip Serum

- At a budget-friendly price of 880 yen, this lip serum delivers both hydration and UV protection, boasting SPF30/PA+++ for confident smile protection.

Fashionable UV Protection Gear

Additionally, Loft has introduced tangible fashion items designed to physically shield users from the sun:

• - &ONDO Cool Heat-Blocking Hat (Light Beige)

- Made with a high-heat-blocking coating and ultra-light fabric, this stylish hat weighs just about 68 grams and is priced at 2,970 yen, making it ideal for summer!

• - Yakeenu Arm Covers (Black)

- These arm covers, stretching from upper arms to hands, are priced at 2,860 yen and crafted from UV-protective material.

• - Shine Plus Heat-Blocking Parka (Lilac)

- Available at 4,950 yen, this parka features a breathable aluminum shield lining that allows wind while blocking direct sunlight—perfect for outdoor activities.

As consumers become increasingly conscious of sun safety, Loft’s collection promises not just effective UV care, but also the enhancement of daily skincare routines. Their diverse product range caters to a variety of needs, providing convenient and stylish solutions for effective sun protection, aiming to promote healthier skincare practices for everyone moving into 2026 and beyond.