#Canada #Montreal #Mistplay #Mobivity #Connected Rewards

Mistplay and Mobivity's Groundbreaking Acquisition

On January 20, 2026, Mistplay, a prominent player in the mobile gaming rewards landscape, announced a pivotal acquisition of Mobivity Holdings Corp’s Connected Rewards™ platform. This strategic move is set to transform how brands engage with consumers by integrating loyalty programs with gamification elements. By combining their strengths, Mistplay aims to create a seamless experience where digital interactions translate into real-world incentives, bridging the gap between mobile gaming and tangible consumer engagement.

The Significance of Connected Rewards™

Connected Rewards™, known for its ability to leverage gaming to foster customer loyalty among brands, represents a significant addition to Mistplay’s existing suite of services. This platform empowers app publishers to create loyalty experiences that resonate with users, turning gameplay into real-world rewards that can be redeemed across various brands. The acquisition is expected to finalize in early Q1 of 2026, following standard closing procedures.

CEO of Mistplay, Tricia Han, articulated the vision behind this acquisition, stating, "Loyalty isn't just about points or transactions – it's about creating experiences that genuinely resonate with users wherever they interact." This perspective highlights the growing need for brands to build authentic relationships with consumers, particularly in a digital-first world where competition for attention is fierce.

Transforming the Loyalty Landscape

Mistplay's LoyaltyPlay hub is designed to reward users through in-app activities and gameplay. By integrating Connected Rewards™, Mistplay can enhance these offerings significantly. Users will not only earn in-app rewards but also gain access to real-world brand offers, linking gaming experiences with actual purchasing moments. This added layer of engagement enables brands to cultivate deeper connections with their audiences and drive repeat behavior.

Mobivity’s Chief Revenue Officer, Kim Carlson, expressed excitement about the synergies created by this acquisition, stating, "Integrating the Connected Rewards technology into Mistplay's platform allows us to drastically enhance the way brands interact with our customers." This emphasizes a mutual benefit for all stakeholders—game developers gain a wider audience, brands see increased traffic, and consumers enjoy valuable rewards simply by engaging with their favorite mobile games.

Looking Ahead: Expanding Possibilities

Mistplay’s forward-thinking strategy includes plans to broaden the applications of this acquisition beyond gaming. Industries such as fintech and e-commerce are on the radar for future developments, as the company recognizes that meaningful engagement is paramount in driving customer value. With gamification becoming a central theme in marketing strategies, the merger between Mistplay and Mobivity paves the way for innovative engagement solutions that will be crucial in the years to come.

About Mistplay

Founded in 2015 and headquartered in Montreal, Mistplay has established itself as a leader in the play-and-earn model, focusing on rewarded advertising and monetization for mobile games. Backed by Growth Curve Capital, Mistplay continues to pioneer optimal engagement strategies for both app publishers and users.

About Mobivity

Mobivity, with its emphasis on enhancing customer experiences through digital engagement, has developed the Connected Rewards™ technology which connects consumers with brand offers while they enjoy mobile gaming. This innovative approach not only drives loyalty but also encourages real-world shopping behavior, benefiting all parties involved in the ecosystem—from game developers to brands and consumers alike.

In conclusion, the merger of Mistplay and Mobivity signals a noteworthy shift in how brands can leverage gaming as a powerful tool for loyalty and engagement. As this transaction unfolds, the industry will be watching closely to see how these innovations reshape interactions between consumers and brands in the evolving landscape of mobile gaming and rewards.