Mercedes-Benz of South Austin Unveils New Dealership Under Group 1 Automotive

Grand Opening Ceremony in Austin

Mercedes-Benz of South Austin is set to celebrate its grand opening under the ownership of Group 1 Automotive, Inc. on August 18, 2025. This event will be attended by key figures from both Group 1 and Mercedes-Benz USA. The dealership recently transitioned to Group 1’s management following an acquisition, and this celebration marks a significant milestone for the dealership and the local community.

The festivities will commence with a ribbon-cutting ceremony at 5:45 p.m., followed by a main event from 6:00 p.m. to 8:00 p.m. at the dealership's South Austin location. Manager Mo Saleh expressed his excitement about the new direction, emphasizing Group 1’s commitment to customer service and community impact. The grand opening will feature food, entertainment, and guided dealership tours, showcasing the luxury that Mercedes-Benz is renowned for.

The new facility, inaugurated towards the end of 2023, stands out with its design that prioritizes a modern customer experience. Covering 80,000 square feet on 10 acres, the dealership is tailored to exhibit the extensive selection of luxury vehicles offered by Mercedes-Benz. The layout aims to foster an environment of sophistication and elegance, creating an atmosphere that aligns with the brand's identity.

This new location is equipped with 40 service bays, ensuring quick maintenance for customers, and includes 28 electric vehicle (EV) charging stations. This commitment reflects the rising priority of sustainability in the automotive industry and aligns with Mercedes-Benz's focus on future-forward transportation options.

Daryl Kenningham, the CEO of Group 1, along with Adam Chamberlain, CEO of Mercedes-Benz USA, will address the crowd, discussing the strategic importance of the acquisition and what this means for their operations in Austin. Kenningham highlighted that Mercedes-Benz of South Austin fits perfectly with Group 1’s strategy of acquiring high-performing luxury dealerships, a direction expected to enhance their presence in the region.

In celebration of this grand opening, the dealership is also committed to social responsibility. Mercedes-Benz of South Austin plans to donate $10,000 to the Abigail E. Keller Foundation, a non-profit organization supporting medically fragile and terminally ill children in Austin. This philanthropic effort reinforces Group 1’s dedication not only to automotive excellence but also to making a positive impact within the community.

As one of the leading automotive groups in the U.S. and the U.K., Group 1 operates numerous dealerships representing various automotive brands. The inclusion of Mercedes-Benz of South Austin is a strategic move to further expand its luxury vehicle offerings in the competitive market of Austin. The company maintains a multi-channel platform that encompasses vehicle sales, service, and repair, ensuring a comprehensive customer experience.

This grand opening is expected to draw significant attention, reflecting the fusion of luxury automotive culture with community-driven initiatives. As the event approaches, anticipation builds around what this new chapter will bring for both the dealership and the residents of South Austin.

For more information about Group 1 Automotive and its services, visit www.group1auto.com. See how they plan to innovate in the luxury car sector while maintaining a firm commitment to social responsibility with initiatives like the recent foundation donation. Let's look forward to an exciting new era for Mercedes-Benz of South Austin!