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EICMA 2025: A Celebration of Two-Wheeled Innovation

The highly anticipated 82nd EICMA (International Two-wheeler Exhibition) was officially inaugurated on November 5, 2025, at Fiera Milano Rho with the esteemed presence of Giancarlo Giorgetti, Italy's Minister of Economy and Finance. This significant event, running until November 9, continues to affirm Milan's status as the global capital of motorcycling, reflecting both Italy's rich heritage in this realm and its future potential in two-wheeled innovation.

With over 730 exhibitors representing 50 countries and more than 2,000 brands, EICMA is recognized as a prominent platform in the motorcycle industry and the broader two-wheeled mobility supply chain. This year's slogan, “EICMA, That's Amore,” encapsulates a shared passion among manufacturers, enthusiasts, and the general public alike.

The opening ceremony was attended by influential figures, including President of EICMA, Pietro Meda, CEO Paolo Magri, and Mariano Roman, President of Confindustria ANCMA. Other notable attendees included regional representatives such as Attilio Fontana, President of Lombardy Region, and Alessia Cappello, Councilor for Economic Development in Milan. This collaborative relationship between government and industry stakeholders highlights the importance of the exhibition, further solidifying its role as a key event on the global motorcycle calendar.

The first two days of the event are designated for press and industry professionals, allowing them to have exclusive access to product launches, innovations, and networking opportunities. From November 6 to 9, the exhibition opens its doors to the public, inviting motorcycle lovers to experience a range of attractions including world premieres, cutting-edge technologies, competitive events, and engaging live shows. Further enriching the experience, additional features include a dedicated test area for urban mobility solutions and a retrospective exhibition celebrating the Dakar Rally's storied history.

Made in Italy continues to play a vital role in this year's exhibition, constituting around 30% of total exhibitors. This underscores Italy's position as a leading player in the European motorcycle market, not only in production but also in influence and innovation. Furthermore, EICMA 2025 welcomes exhibitors from ten new countries, including locations such as Estonia, Georgia, Ireland, Mexico, Panama, Peru, and the United Arab Emirates, thus demonstrating a growing international footprint.

The monumental scale of the event, spread across nine expansive pavilions of Fiera Milano Rho and complemented by the MotoLive outdoor area, celebrates two decades of heritage with a remarkable area of over 60,000 square meters. EICMA seamlessly merges business with entertainment, creating a dynamic environment where industry professionals and the general public can engage passionately about motorcycles and mobility.

In alignment with its tradition of success, EICMA 2025 not only highlights current advancements and market trends but also inspires a positive outlook toward the future of motorcycling. As the exhibition unfolds, it promises to reignite enthusiasm and innovation in the realm of two-wheeled mobility, ensuring that Milan remains a beacon for motorcycle culture worldwide.

In summary, EICMA 2025 is more than just an exhibition; it’s a celebration of the shared love for motorcycling, showcasing advancements, fostering connections, and paving the way for the future of two-wheeled transportation.*