EVEREADY® Appoints Harry Kane as Global Brand Ambassador to Expand Reach Worldwide

EVEREADY® Welcomes Harry Kane as Global Brand Ambassador

In an exciting move, EVEREADY®, a leading name in batteries and lighting products, announced that Harry Kane, captain of the English football team and striker for Bayern Munich, has become the brand's global ambassador. This partnership is part of a broader international marketing initiative aimed at increasing EVEREADY's brand presence worldwide.

Harry Kane, recognized for his outstanding achievements on the football field, including being the all-time top scorer for Tottenham Hotspur and the England national team, embodies the commitment and reliability that EVEREADY espouses. Known for its quality products that are accessible to families, EVEREADY's collaboration with Kane reflects the brand's goal to provide affordable energy solutions to the masses.

A Partnership Rooted in Reliability

Lori Shambro, the director of marketing at Energizer Holdings, welcomed the partnership, stating, "We are thrilled to partner with a true global football icon like Harry Kane. This collaboration represents one of many initiatives that will help EVEREADY connect with new consumers. Our focus is to demonstrate how our high-quality and affordable products empower families to access the energy they need to manage their busy lives while staying within budget."

Kane expressed his enthusiasm about collaborating with a trusted brand like EVEREADY, emphasizing, "I’m excited and proud to work with EVEREADY. They are a reliable global brand known for being there during the most important moments—especially when it comes to keeping household affairs running smoothly. I look forward to working closely with them!"

Marketing Campaigns Featuring Harry Kane

As part of this multi-year partnership, Harry Kane will be featured in EVEREADY's international marketing campaigns across various platforms, including social media, digital channels, e-commerce, outdoor advertising, and in-store promotions. This strategy not only elevates the brand's visibility but also leverages Kane's global appeal to resonate with diverse audiences.

Kane's recent accomplishments, including multiple Premier League Golden Boots and his title as the top scorer at the 2018 FIFA World Cup, make him an influential figure in sports. In addition to his impressive football record, he is viewed as an inspirational leader both on and off the pitch, which ties seamlessly into EVEREADY's mission of providing dependable products for everyday life.

About EVEREADY and Energizer Holdings

EVEREADY, a brand under Energizer Holdings, Inc., is recognized globally for producing first-rate batteries and portable lighting products. With a commitment to quality and affordability, EVEREADY is positioned not only as a trusted household name but also as a proactive participant in the sustainable energy movement. Through their partnership with Kane, EVEREADY aims to emphasize how their products support family dynamics, ensuring households have the necessary power for their daily activities.

For further details about EVEREADY's extensive range of offerings, visit Eveready.com.

In summary, bringing Harry Kane on board as the global brand ambassador illustrates EVEREADY's ambition to engage with consumers on a more personal level while reinforcing the brand's reputation for reliability. As this partnership unfolds, it will be interesting to see how Kane's influence can facilitate EVEREADY's goals and strategies in reaching new heights in the battery and lighting industry.