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Employee Recognition: A Necessity, Not a Luxury

In today's competitive job market, the need for employee recognition is more pronounced than ever. A prominent survey conducted by Tiff's Treats, a leader in warm cookie delivery, unveiled some startling truths regarding Employee Appreciation Day. Surprisingly, only 19% of companies plan to formally recognize their employees on this important occasion, despite the overwhelming evidence that such recognition correlates with increased employee satisfaction and retention.

Survey Insights: The Employees' Perspective

The survey, carried out in February 2025 with 166 respondents, has shed light on the critical views employees hold regarding their recognition at work. A whopping 91% stated that their satisfaction with their employer would greatly improve if they received acknowledgment on Employee Appreciation Day. Additionally, HR leaders who take the time to celebrate this day are perceived as thoughtful and caring, traits that contribute positively to employee morale.

CEO recognition also plays a pivotal role. An impressive 93% of survey participants believe that leaders who acknowledge their employees' hard work on this day are markedly better in their roles. This correlation is crucial, especially considering that 74% of respondents are inclined to explore new job opportunities if they do not receive recognition.

Given that many organizations are returning to five days of in-office work, the necessity for recognition becomes even more significant. The survey revealed that 96% of participants felt that companies enforcing this in-person requirement should celebrate Employee Appreciation Day—a clear call for action from businesses navigating this new normal.

The Impact of Recognition on Business Success

The prevailing notion among respondents is that recognition leads to business success. An astounding 98% believe that companies that recognize their employees on Employee Appreciation Day are likely to be more successful overall. Furthermore, the same percentage thinks that such acknowledgment enhances a company's chances of making it onto the prestigious Fortune 500 list. This connects to a broader understanding that a motivated and recognized workforce drives better outcomes.

Preferred Gifts: Cookies Over Flowers

When it comes to celebrating employees, the survey also delved into preferences for gifts given on Employee Appreciation Day. The clear favorite among respondents was warm cookies, with 136 mentions. This suggests a trend that veers away from traditional gifts like flowers and emphasizes a more personal and comforting approach to appreciation. Other popular choices included a catered lunch (107), cash (105), cards (41), and donuts (36).

The Upcoming Employee Appreciation Day

As we approach Employee Appreciation Day on March 7 this year, the call for businesses to step up their recognition game has never been louder. Companies should take the insights from this survey to heart and consider the far-reaching benefits of recognizing their employees. A simple act of acknowledgment can create ripple effects within organizational culture, improving employee retention, satisfaction, and overall success.

There is still time for companies to embrace this opportunity to show their appreciation, ensuring that every employee feels valued and motivated in their role. After all, recognition is not merely a nice gesture; it is a crucial component of a thriving workplace.

About Tiff's Treats

Founded in 1999 by Tiffany and Leon Chen during their college years at the University of Texas at Austin, Tiff’s Treats has grown from a simple cookie delivery concept into a beloved brand with over 150 locations. This unique blend of heartfelt service and delicious baked goods continues to win over fans, making Tiff's Treats synonymous with warmth and appreciation.