Vela Diamond Launches Online Store with Guaranteed Quality Certification

Vela Diamond's Grand Online Store Opening

On July 15, 2026, Vela Diamond, a pioneering lab-grown diamond jewelry brand, officially unveiled its online store, providing a unique shopping experience backed by quality assurance.

Commitment to Quality

Vela Diamond, developed by DiAnchor Inc., headquartered in Chuo, Tokyo, is dedicated to ensuring that each piece of jewelry comes with an International Gemological Institute (IGI) certification. This guarantees the authenticity and quality of their diamonds, regardless of size. The company prides itself on transparency, providing customers with important information regarding why their diamonds are strikingly beautiful.

Every item, from the main diamond to the smallest accent stones, meets high standards: D to E color and VS to VVS clarity. This commitment is upheld by the founder, Reika Sakuragi, who is actively involved in quality control, purchasing, and streamlining costs. By reducing unnecessary distribution costs, Vela Diamond passes the savings on to customers, allowing them to enjoy high-quality pieces without overspending.

Online Shopping Made Easy and Secure

Diamonds are generally evaluated based on the 'four Cs': color, clarity, cut, and carat weight. However, it can be challenging for buyers to assess quality visually. Vela Diamond addresses this concern by providing IGI certification as a standard for all products, ensuring that customers can make informed decisions about their jewelry purchases.

The company combines independent assessment and its own strict quality controls to deliver jewelry that can be confidently chosen online. Whether small or large, every diamond plays a crucial role in the overall impression and brilliance of the jewelry piece.

Uniform Quality Standards for Every Stone

To maintain the elegance of all their pieces, Vela Diamond has implemented consistent quality standards across all diamonds used in their jewelry. This attention to detail ensures that every diamond, regardless of its size, contributes to the jewelry’s overall allure.