#Japan #Tokyo #Kao #NEXDENT #Kwabata

Kao's Launch Event for 'Clear Clean NEXDENT'

On February 24, 2026, Kao Corporation, a leading name in oral care, hosted a press event to unveil the refreshed version of its popular tooth cleaning product, 'Clear Clean NEXDENT'. Not only did the event highlight the new features of the product, but it also drew considerable attention with the presence of the comedic duo, Kwabata Rie and Obata, who are humorously referred to as the 'Bata-Bata' team, leveraging the playful connection to their names.

Introduction of the New Model

During the event, Hiroko Egami, Senior Marketer for Kao's Personal Health division, discussed the motivations behind the product's renewal. She emphasized the intent to connect with busy parents and individuals living hectic lives, stating, "Our message is for those constantly on the go: 'Even if you're pressed for time, you can still make brushing your teeth easier with NEXDENT!'" The new formula boasts a 1.5 times increase in granule content, enhancing effectiveness against plaque.

Batas and Real-Life Stories

The event also served as a showcase for relatable stories shared by Kwabata and Obata, whose comedic connections enabled them to entertain the audience with their real-life experiences of juggling work, household responsibilities, and parenting. For instance, Kwabata shared a funny anecdote about her children demanding washed gym clothes right before bedtime, while Obata humorously recounted his morning battles with his son during the early years of parenthood. Their stories resonated with many in the audience, encapsulating the chaos of everyday life.

The duo also participated in an interactive segment where they experienced the rebranded NEXDENT in a behind-the-scenes video, expressing astonishment at how slick their teeth felt after a brief brushing session. "I couldn’t believe that just a little brushing could make such a difference!" commented Obata.

Event Follow-Up with Sampling in Tabata

Post-event, Obata took to the streets around Tabata Station – a brief touchpoint reflecting the 'Bata' connection – where he distributed samples of the product to harried passersby. This sampling effort not only aimed to promote 'Clear Clean NEXDENT' but also included a special surprise; individuals named 'Bata' were in for a treat with a year's supply of the product, further embodying the event's playful spirit.

The Broader Context

Additionally, the event encompassed plans for a period in which Tabata Station, known for its name containing 'Bata', would be temporarily transformed into a 'Bata-Bata Station' featuring advertising campaigns and continued sampling initiatives through March 2, 2026. This approach serves as a fun way to introduce new oral-care habits among busy families, promoting the phrase, "Brushing doesn’t have to be a hassle!"

The exciting unveiling of 'Clear Clean NEXDENT' marks a new chapter in Kao's commitment to providing innovative and effective oral care solutions for those navigating the busyness of life. From the product benefits to engaging local communities, the event successfully highlighted both the product's refresh and its alignment with the everyday experiences of its target demographic.