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Chery's LEPAS: A New Era of Mobility

On April 24, 2025, Chery officially launched its new brand, LEPAS, during a global presentation event titled "COLORFUL LIFE, MASTERFUL DRIVE." This momentous occasion saw over 800 key dealers and media representatives gathering to witness the unveiling of the debut model, the L8.

The LEPAS brand serves as Chery's strategic cornerstone, designed to enhance market positioning and value. The mission is to innovate mobility for a brighter future through intelligent technology and aesthetic design. Addressing the aspirations of modern consumers, LEPAS aims to reshape the mobility ecosystem.

Zhang Guibing, the President of Chery International, stated that LEPAS plans to introduce five models within three years. The rollout will begin in December 2025 with the defining SUV, L8, followed by the urban class A L6 for metropolitan elites and the agile A0 class L4 designed for stylish female drivers. With these products, LEPAS aims for widespread global market penetration, targeting a goal of 1,200 sales outlets globally and an annual production and sales volume of 500,000 units, creating new growth opportunities for partners.

LEPAS benefits from Chery's extensive global research and development network and technological expertise. The brand is built on four core pillars: leopard-inspired aesthetic design, luxurious interiors, intelligent safety features, and super hybrid technology. The LEPAS L8, in particular, draws its design inspiration from the muscular outlines of a sprinting leopard, merging dynamic aesthetics with mechanical precision. Its eye-catching vertical headlights and minimalist interactive cockpit strike a perfect balance between performance and elegance.

The advancements in intelligent systems, security features, and adaptability set the L8 apart, catering to users seeking cutting-edge technologies and sophisticated aesthetics. Zhong Wei, Deputy General Manager of LEPAS, emphasized that the brand aims to transform the human-vehicle interaction through groundbreaking intelligent solutions, providing users around the world with premium and valuable mobility experiences.

LEPAS is strategically shifting Chery's identity from a traditional automobile manufacturer to a trendsetter in lifestyle mobility, ready to reshape global automotive values with its elegant approach. As it prepares to expand on the international stage, LEPAS is set to redefine the future of mobility through its commitment to innovation and user satisfaction.

With this exciting launch, Chery is not just offering vehicles, but a new perspective on what it means to move forward elegantly and intelligently in today's fast-paced world.