#United States #Santa Monica #Universal Music Group #Data Strategy #Hannah Poferl

Universal Music Group Welcomes Hannah Poferl as New Chief Data Officer

Universal Music Group (UMG), the leading entity in music-centric entertainment, has recently announced a pivotal appointment in its leadership team. Hannah Poferl has been named as the company's new Chief Data Officer, a role she assumes immediately from the company's headquarters in Santa Monica, California. Reporting directly to Boyd Muir, UMG's Chief Operating Officer, Poferl brings with her a wealth of experience and a transformative vision for leveraging data in the arts.

Hannah Poferl's career is highlighted by nearly twelve years at The New York Times, where she was the organization's first Chief Data Officer. Her innovative approach to data strategy has been instrumental in reshaping the way the publication engages with its readers and analyzes its audience's behavior. Her previous roles included Head of Audience and Assistant Managing Editor, showcasing her depth of experience in both editorial and data-related functions.

In her new role at UMG, Poferl will be responsible for overseeing the global data and analytics strategy. This encompasses a wide array of functions, from audience development and engagement to the strategic employment of AI technologies. Her efforts are directed towards enhancing UMG's connection with fans, aiding talent discovery, and unlocking value from UMG's extensive catalog of musical works.

Boyd Muir expressed enthusiasm about Poferl's addition to the UMG team, emphasizing her impressive track record in strategically utilizing data and analytics. Muir believes that her expertise aligns perfectly with UMG’s vision to enhance the ways artists engage with their fan base and develop their careers.

Poferl shares Muir’s enthusiasm and commitment to UMG's mission. She remarks on the organization's focus on using data and technology to support artists at a time where these elements are becoming increasingly vital in the music industry. Poferl underscores the significance of storytelling in her career, noting that music is one of the most powerful mediums for such storytelling.

Throughout her tenure at The Times, Poferl was responsible for modernizing the newsroom's data practices by integrating analytics with editorial judgement. Her leadership in audience strategy and insights played a significant role in boosting readership and engagement, guiding the Times to outpace competitors in audience growth.

Among her accomplishments are the facilitation of data-driven acquisitions and editorial changes that have seen The Times closely connect with its viewership. This included managing a substantial department of over 200 individuals focused on insights and audience data.

Poferl, who holds a summa cum laude Bachelor of Arts degree from the University of St. Thomas in Minnesota, is set to bring her deep understanding of the creative and commercial dimensions of the arts to UMG.

UMG aims to transform the music experience for listeners and artists alike, largely through the utilization of technology and innovation. At the forefront of the music industry, UMG continues to support artists and their creative expressions while developing new business models to create enhanced experiences for fans.

In conclusion, with Hannah Poferl's prominent experience in data strategy and her commitment to the arts, UMG is well-positioned to leverage her talents in reshaping its engagement strategies, thereby enriching both artist and audience experiences alike. As the music landscape evolves, Poferl's leadership is anticipated to play a key role in ensuring UMG continues to lead the charge in music innovation and fan connection.