Imagining a Summer Date with Kanato Matsui in New Balance T-Shirts

Imagining a Summer Date with Kanato Matsui

ABC Mart is thrilled to present a charming summer date campaign featuring Kanato Matsui, a member of the popular group IMP. This exciting initiative will kick off on May 28, 2026, on the web page of the fashion magazine "sweet," operated by Takarajimasha. The campaign not only showcases Matsui’s charisma but also highlights the latest T-shirts from New Balance, available in ABC Mart stores and the official online store.

Stylish T-Shirt Looks for Summer Dates

As part of this campaign, viewers will get to experience various date scenarios depicted through the diverse styling of Kanato Matsui, who is modeling trendy New Balance T-shirts. The shoots capture moments such as café dates, cozy at-home dates, and surprise outings, demonstrating how these T-shirts can elevate any summer occasion. The campaign emphasizes the versatility of the T-shirt collection, showcasing how they can be fashionable whether you’re out and about or enjoying a relaxed day indoors.

Matsui's style in these visuals radiates youthfulness and vitality, effortlessly combining casual with trendy elements to create looks perfect for making summer memories. These New Balance T-shirts are not just stylish; they are also positioned as the key item of summer, suited for a variety of contexts and settings.

The Essence of New Balance in T-Shirt Designs

The T-shirts in this collection are designed to reflect New Balance’s rich heritage and identity through unique graphics. Crafted from 210g heavyweight cotton jersey, they provide a soft and comfortable wear while ensuring durability. These stylish tees are designed with a relaxed fit, suitable for both active outings and everyday scenarios, making them a must-have addition to any summer wardrobe.

The T-shirt series includes four distinct designs that seamlessly blend New Balance’s historical influences with modern aesthetics, showcasing their commitment to fashion and functionality. Here are the featured designs:

- Box T-Shirt: This features a graphic that pays homage to New Balance's legacy, combining comfort and style (Price: 5,940 yen, including tax).
- N Collage Graphic T-Shirt: A catchy design that highlights the letter “N” in vibrant collage format, full of energy and color (Price: 5,940 yen, including tax).
- Tri Logo Heat T-Shirt: Inspired by heat mapping, this T-shirt comes in vivid colors and striking rubber prints (Price: 5,940 yen, including tax).
- Fountain T-Shirt: Displaying graphics inspired by advertisements from the 1970s, capturing a sense of nostalgia (Price: 5,940 yen, including tax).

Special Offer for Buyers

As an added incentive, customers who purchase any New Balance apparel during the campaign will receive an exclusive original sticker featuring engaging photographic designs. This offer is valid from May 28, while supplies last, and is applicable at ABC Mart New Balance apparel stores nationwide and on the official online store.

Product Features:

- Product Name: Castle Field Woven Shorts
- Colors: AAS, BK
- Sizes: S, M, L, XL, XXL
- Price: 6,930 yen (excluding tax)

This product draws inspiration from the streets of London, Amsterdam, and Paris, featuring bright logo accents to elevate your summer style.

Meet Kanato Matsui

Kanato Matsui, born on September 2, 2000, is the beloved youngest member of IMP, standing tall at 181 cm. With his striking height and model-like physique, he continues to gain attention and admiration in the fashion scene.