#Japan #Tokyo #Switch Media #TVAL #Nichirei Foods

Upcoming Online Seminar on TV Commercial Effectiveness

Switch Media, a leading data analysis cloud company based in Minato, Tokyo, is partnering with Nichirei Foods for an insightful online seminar scheduled for January 28, 2026. This event, titled "Breaking Away from Experience-Based Decisions: Improving Sales Effectiveness of TV Commercials", aims to tackle common concerns faced by marketing professionals regarding the efficacy of television advertising.

Seminar Overview

TV commercials represent a significant investment for many companies, and marketing specialists often grapple with questions such as, "Is the current ad volume appropriate?" and "Are we truly generating sales?" This seminar is designed to provide clarity and actionable insights.

Key Insights

The event will feature Sōkō Aiboshi from Nichirei Foods, who will share his expertise on analyzing single-source data from purchases and TV viewership. Attendees will gain valuable perspectives on:

• - Analyzing the sales effectiveness of TV commercials
• - Optimizing ad volumes, timing, and slots

Not only will the seminar cover analytical findings, but it will also delve into how these insights are utilized within the company for informed decision-making and consensus building, including real-world experiences from the field.

Who Should Attend

This seminar is highly recommended for:

• - Professionals looking to substantiate claims about their advertising contributions to sales with solid data beyond GRP and brand awareness.
• - Those struggling to allocate budgets across various media types effectively.
• - Marketing and advertising managers wanting to logically defend the adequacy of advertising budgets within their organizations.

Event Details

• - Name: Breaking Away from Experience-Based Decisions: Improving Sales Effectiveness of TV Commercials
• - Date: January 28, 2026 (Wednesday)
• - Time: 12:00 PM - 1:00 PM (Registration starts at 11:55 AM)
• - Format: Zoom Webinar
• - Participation Fee: Free
• - Registration: More Details & Signup

Important Note: Attendance is restricted to individuals associated with companies. Those without company affiliation, as well as individuals from advertising firms, broadcast stations, and research companies focusing on TV commercial effectiveness measurement, are kindly requested not to register.

Featured Speakers

• - Sōkō Aiboshi, Marketing Group Manager, Marketing Strategy Division, Nichirei Foods
• - Ryōsuke Maeda, Executive Officer, Business Consulting Division, Switch Media
• - Chihiro Isemura, Marketing Group Manager, Business Consulting Division, Switch Media

About Switch Media

Switch Media specializes in data analysis solutions for advertising, including the SaaS products TVAL and Cross Media Insights. These tools assist in managing advertising data across TV and digital platforms and provide insights into media budget allocation strategies, enabling clients to optimize their advertising efforts.

To learn more about Switch Media and their services, visit their website at Switch Media.

Join us to enhance your understanding of how television advertisements can truly impact sales performance and make better-informed marketing decisions!