#Japan #Tokyo #San-X #Rilakkuma #Sumikko Gurashi

A Fresh Start: New Stationery Items by Rilakkuma and Sumikko Gurashi

San-X Co., Ltd. (headquartered in Chiyoda-ku, Tokyo) has announced an exciting launch of new stationery products perfect for the upcoming school term, set to hit stores and online retailers nationwide in February 2026. The new collection features a delightful mix of traditional and innovative stationery items that perfectly capture the spirit of starting anew.

Introduction to New Products

Among the charming items making their debut are:

• - Free Note: A notebook designed with detachable pages for versatile use. Perfect for jotting down thoughts or doodles!
• - Multi-Pen Stand with Drawer: This handy stand keeps your writing utensils organized and easily accessible, making studies more enjoyable.
• - Transparent Pen Pouch: With its clear top, this pouch allows easy visibility of your contents, ensuring you can find everything quickly.
• - Cute Matte Textured Stickers: These adorably squishy stickers come in various designs, enhancing any stationery collection with their whimsical charm.

Here’s a sneak peek at some of the product lineup:

• - Sticker Bits (495 yen each, tax included): Contains a set of 32 pieces with eight different designs.
• - Pen Pouch (2,750 yen each, tax included).
• - Multi-Pen Stand (1,980 yen each, tax included).
• - Free Note (275 yen each, tax included): A plain notebook featuring 24 blank pages.
• - Mascot Ruler (418 yen each, tax included).
• - Name Labels (220 yen each, tax included).

This fresh collection is ideal for students looking to add some fun and functionality to their study routine, all while enjoying characters they love.

Discover Rilakkuma

Rilakkuma is an iconic bear creature that has captured many hearts. Living with Kaoru, an office worker, along with his friends Korilakkuma and Kiiroitori, Rilakkuma’s main interests lie in food and relaxation. His favorite treats include pancakes, omelets, puddings, and sweet dumplings. The character's background adds a layer of charm for fans who resonate with its easy-going nature.

For more information, visit Rilakkuma Profile.
Check out the Rilakkuma website or follow Rilakkuma on Twitter for the latest updates.

The 10th Anniversary of Chairoikoguma

In 2026, the character Chairoikoguma celebrates its 10th anniversary! To commemorate this milestone, a special anniversary site has been launched, featuring daily fortune challenges, a historical overview of the character, and a four-panel comic series titled “#Chairokoguma’s Honey Forest Report.” Fans can also download exclusive anniversary wallpapers!
Visit the Chairoikoguma Anniversary Site for more details or follow Chairoikoguma on X.

Introduction to Sumikko Gurashi

Debuting in 2012, Sumikko Gurashi was created with the concept of finding solace in the corners of the world. This whimsical collection features characters who can be seen embodying a slightly negative yet relatable take on life, appealing to a broad audience. Whether they’re filling up the corner seat on a train or securing a cozy spot in a café, Sumikko Gurashi captures sentiments that resonate with many in Japan.

For more about Sumikko Gurashi, explore their profile here. Stay updated with the latest news by visiting the Sumikko Gurashi website and following them on Twitter.

About San-X

San-X continues to create over a thousand captivating, original characters, including Rilakkuma and Sumikko Gurashi. The brand is committed to showcasing its delightful yet subtly humorous characters through products, events, promotions, and film adaptations worldwide. These characters not only attract fans due to their cuteness but also provide a comforting presence that resonates with people's hearts.
Explore more about San-X on their official website.

©2026 SAN-X CO., LTD. ALL RIGHTS RESERVED.