University of Michigan Credit Union Partners with Andrew Marsh for Community Engagement

University of Michigan Credit Union Partners with Andrew Marsh

In a significant move to foster community ties and enhance financial literacy, the University of Michigan Credit Union (UMCU) has announced its partnership with Andrew Marsh, a rising star as a wide receiver for the Michigan Wolverines football team. This collaboration aims not only to unite student-athletes and fans but also to extend vital financial education to the community.

A Natural Partnership

The partnership emerges from a pre-existing relationship, as Marsh and his family became UMCU members upon relocating to Ann Arbor. This transition from members to partners signifies the shared community-focused values that Marsh and UMCU represent. Tiffany Ford, CEO of UMCU, emphasized the importance of authenticity in partnerships, highlighting that their collaboration commenced before discussions about formalizing the relationship took place.

Ford stated, "At UMCU, we believe the strongest partnerships start with something authentic. Andrew's relationship with UMCU started as a member, long before there was ever a conversation about a partnership. We've had the opportunity to get to know Andrew and his family and to see firsthand the kind of teammate and person he is."
This insight portrays Marsh not only as an athlete but also as a character-driven person who aligns perfectly with UMCU's mission.

Engaging the Community

Already involved in UMCU's initiatives, Marsh participated in events like Camp Ignite All-Star Broadcast and the Behind the Uniform program. These experiences, designed to equip student-athletes with practical financial skills, further strengthen the connection between UMCU and the student body. Marsh expressed his enthusiasm regarding the partnership with UMCU: "What I've seen from UMCU firsthand, through Behind the Uniform and their community events, is that they're genuinely invested in the people around them. That's the kind of partnership I want to be part of."

Innovative Engagement

In line with their shared commitment to serving the community, UMCU debuted the ATM3, a custom mobile banking experience inspired by Marsh’s initials. This initiative, aimed at providing fans and families with prizes and giveaways, debuted in July and aims to attract youth engagement at various community events. The ATM3 is designed to create interactive experiences, making financial literacy both enjoyable and accessible. Plans for the ATM3 to feature at several upcoming events throughout the season have already been set.

Marsh enters his sophomore season with high expectations, having made headlines as a freshman by leading the Wolverines in various categories, including receptions and touchdowns, ultimately earning Freshman All-American honors. With the introduction of a new head coach, Kyle Whittingham, for the 2026 season, all eyes will be on Marsh as he continues to showcase his talents on the field.

Opportunities for Interaction

As the partnership unfolds, UMCU members and community residents will have an array of chances to engage with Marsh during branch visits and special events throughout the upcoming fall season. This partnership not only enhances UMCU’s commitment to their members but also symbolizes a deeper investment in community development and financial education.

For additional details about this exciting partnership and to stay updated on upcoming appearances, fans and community members are encouraged to visit UMCU.org.

About UMCU and Its Impact

Established in 1954, the University of Michigan Credit Union is dedicated to serving approximately 123,000 members with a robust asset base of $1.4 billion and around 20 locations in Southeast Michigan. UMCU offers a wide range of financial services encompassing mortgages, auto loans, and various educational programs.

Renowned for its workplace culture, UMCU has received multiple accolades, such as Top Workplace by the Detroit Free Press and recognition as one of America's Best Credit Unions by Forbes. The credit union's commitment to community partnership and employee well-being underscores its mission to create lasting relationships with its members and the broader community.