#Japan #Tokyo #engagement #JTB #Natsumi Sagara

Discover the JTB Engagement Festival

JTB is thrilled to announce the upcoming JTB Engagement Festival, a unique event designed to immerse participants in the world of engagement and enhance business connections. Scheduled for July 15, 2025, from 2 PM to 7 PM, this festival promises an extraordinary blend of experiences that cater to the senses and intellect alike.

Event Details

• - Event Name: JTB Engagement Festival
• - Date: Tuesday, July 15, 2025, from 2:00 PM to 7:00 PM
• - Venue: Toranomon Hills Forum (1-23-3 Toranomon, Minato City, Tokyo, 105-0001)
• - Organizer: JTB Business Solutions Division
• - Target Audience: Business professionals, partners, and press.

This festival is designed for those looking to deepen their understanding of engagement strategies in the business sphere. Participants will have the chance to experience JTB’s innovative solutions that amplify engagement through various curated areas dedicated to exhibition, experience, and networking.

Program Highlights

The festival will feature an array of insightful sessions, including a keynote speech from Japan's leading behavioral economist, Natsumi Sagara. Her lecture will delve into the intricacies of engagement based on behavioral economics, providing a foundation for the event's activities.

Moreover, JTB will showcase joint projects with partners such as Suntory, focusing on enhancing fan communities and implementing responsible drinking initiatives, including the Drink Smile Seminar.

Attendees can expect a rich presentation of solutions targeting prevailing customer challenges, accompanied by interactive sessions and dedicated booths designed to provide a comprehensive overview of JTB’s offerings.

Key Features for Coverage

1. Behavioral Economics Insights: Explore the theories behind the event's strategic design.
2. Diverse Solutions Showcase: A chance to observe JTB’s wide range of engagement solutions.
3. Authentic Networking Opportunities: Encouraging honest interactions through culinary experiences.
4. Creating Emotionally Engaging Events: A focus on recreating engagement through thoughtful event design.

How to Register for Media Coverage

If you wish to cover this event, please register your details by July 10 (Thursday) at 5 PM. Interested parties can apply through the following form: Application Form. Additionally, registration is accessible via the QR code provided.

Sustainability Initiatives

The JTB Engagement Festival will also highlight its commitment to sustainability through the following measures:
1. Sustainability Board Installation: Visualization of CO₂ emissions related to the event, with informative content presented on-site.
2. Use of Recyclable Materials: Exhibits will be constructed with a sustainable resource called “Tsunaki,” recyclable wood that promotes resource circulation.
3. Eco-Friendly Catering: The catering service will utilize organic vegetables that meet safety standards but are typically overlooked, thus contributing to reducing food waste.

Join us for an unforgettable gathering aimed at fostering deep connections and innovative engagement strategies. We look forward to seeing you at the JTB Engagement Festival, where business meets creativity and sustainability.