#Japan #Tokyo #Hotto Motto #JO1 #Crab Cream Croquette

A Delicious Collaboration: Hotto Motto and JO1

Hotto Motto, known for its takeaway bento, has recently partnered with the rising global boy band JO1 to unveil an exciting new TV commercial. Launching on January 7, 2026, the commercial highlights the brand's popular Crab Cream Croquette Bento amongst its culinary offerings. The campaign not only introduces this delectable dish but also features engaging customer interactions and promotional offers.

An exhilarating behind-the-scenes look at the making of the commercial has been shared on Hotto Motto's official YouTube channel, giving fans a glimpse into the fun and camaraderie that surrounded the production. You can catch the first two episodes of this series, which showcase the JO1 members enjoying the bento and engaging in a playful Karuta game, a traditional Japanese card game based on poems.

In these clips, the members, dressed in traditional Japanese attire, exude joy while participating in the Karuta challenge. Each participant seemed fully immersed in the fun, and Kinjo, who read the cards, revealed his experience with Hyakunin Isshu, bringing a lighthearted spirit to the filming process. When asked about the taste of the Crab Cream Croquette, the members responded enthusiastically, claiming that it was incredibly delicious and perfectly represented by its rich crab flavor. The laughter shared among the members during filming is a testament to their strong bond, making the commercial not just a promotional piece, but a delightful showcase of their chemistry.

Special Promotions and Giveaways

As part of this promotional effort, Hotto Motto is rolling out exciting campaigns for its customers. Starting January 6, 2026, customers who purchase items from the Crab Cream Croquette series will receive an exclusive JO1 Original New Year Card. Each purchase of a qualifying product will entitle customers to one card while supplies last. Additionally, there's an innovative giveaway campaign where customers can enter to win a signed New Year card by submitting their receipts from qualifying purchases via a dedicated online form. This is a fantastic opportunity for fans to get a personal touch from their favorite idol group!

The bento box options being promoted include:

• - Crab Cream Croquette Bento: 590 yen
• - Crab Croquette Variety Bento: 660 yen
• - Crab Croquette Mix Bento featuring fried chicken, minced meat, and shrimp: 690 yen
• - Crab Croquette & Demi-Glace Hamburger Bento: 820 yen
• - Individual Crab Cream Croquette: 180 yen

The promotional campaign runs until the New Year cards run out, so fans are encouraged to get theirs while they can! JO1's popularity, bolstered by recent achievements such as topping music charts and performing at major events including the MAMA AWARDS and Jingle Ball, ensures that their collaboration with Hotto Motto will capture the attention of both bento lovers and music fans.

The Significance of JO1's Rise

Since their debut in March 2020, JO1 has rapidly become a staple in the Japanese pop music scene, with every single released hitting the top of music charts. Their significant fanbase has led to a sprawling global presence, including plans for a world tour and upcoming performances at notable venues such as Tokyo Dome.

In 2026, JO1 is set to perform at JO1DER SHOW 2026, a milestone in their journey that promises to leave an impression not just with their music but also through collaborations like the one with Hotto Motto. The synergy between food and entertainment in this partnership showcases a unique way to engage audiences and delight fans.

Stay tuned on Hotto Motto's official social media platforms for updates on the commercial and more behind-the-scenes content. Don't miss the chance to indulge in these delicious offerings!

Hotto Motto YouTube Channel

Conclusion

This partnership is more than just a marketing strategy; it's a celebration of culture, collaboration, and culinary delight. With Hotto Motto's bento and JO1's charismatic appeal, customers have much to look forward to as they enjoy the flavors and community spirit presented in this exciting campaign!