#Japan #Tokyo #NONFICTION #(NO) RAISIN #THE ROSE

NONFICTION Unites with (NO) RAISIN SANDWICH

In an exciting collaboration set to launch on February 9, 2026, the lifestyle fragrance brand NONFICTION is teaming up with the unique confectionery brand (NO) RAISIN SANDWICH. This partnership will introduce a special sandwich available exclusively at the NONFICTION Daikanyama store for a limited time. Following this, from February 16, 2026, the collaboration sandwich and a jam sandwich cookie will be available at NEWoMan Shinjuku.

The driving force behind (NO) RAISIN SANDWICH, Saki Hirano, is a devoted user of NONFICTION's products, particularly enchanted by the scent of “THE ROSE.” This shared appreciation for quality and unique experiences laid the groundwork for this unusual combination of fragrances and culinary delights.

The essence of this collaboration centers around the concept of a “ritual time” shared between tea moments and the sensory experience of fragrance. In our busy lives, moments of authenticity and self-reflection can be fleeting. This collaboration aims to provide a space through sweets and fragrances for individuals to savor and feel their truest selves. The products are designed to evoke the delicate emotions surrounding the ephemeral beauty of rose petals, beautifully crafted by the artisans at (NO) RAISIN SANDWICH.

Saki Hirano's Insights

Hirano expressed her excitement regarding this collaboration, stating,

“It is a true pleasure to collaborate in such a remarkable project. In the hustle and bustle of everyday life, time spent with fragrance can be an authentic experience. I resonate deeply with this brand's philosophy, and I have long cherished several NONFICTION products. Just as fragrance and confectionery differ in medium, tea time serves as a precious moment to engage with oneself and nurture the spirit.”

Through this collaboration, the intent is to share those genuine moments of taste and sensation, inviting each person who experiences the product to fill their moment with joy. “I hope we can share an experience where sweetness and fragrance gently illuminate one’s inner contours,” added Hirano.

Product Information

1. “THE ROSE” BUTTER SANDWICH
The collaboration features two flavors of butter sandwiches, beautifully packaged in an original box.
- Apricot Milk Chocolate: A delicate blend of smooth white cigar batter and nutty cocoa sable with a creamy Earl Grey and milk chocolate center, combined with the sweet-tart flavor of apricot. A romantic experience awaits with every bite.
- Rose & Berry: Consists of a delightful mix of sour cherry, cranberry, and cherry jam, perfectly complemented by subtle hints of rose oil.

2. “THE ROSE” JAM SANDWICH:
This cookie uses a rich buttery base, featuring a homemade raspberry and rose jam, with chocolate ganache in the center, promising a sheer and blissful taste.

Availability

• - NONFICTION Daikanyama

Launches on February 9, 2026. A set of “THE ROSE” eau de parfum and “THE ROSE” BUTTER SANDWICH (6 pieces) will be priced at ¥27,170 (tax included), available until March 5, 2026, or until supplies last.

• - NONFICTION Café

Enjoy a set of “THE ROSE” BUTTER SANDWICH (one of each flavor) and a drink for ¥1,900 (tax included), from February 9 to March 5, 2026, with a limited number of servings available each day.

• - NEWoMan Shinjuku

A pop-up will feature “THE ROSE” BUTTER SANDWICH and various original products to enhance your tea time from February 16 to March 5, 2026.
- “THE ROSE” BUTTER SANDWICH (6 pieces of each flavor) for ¥3,600
- “THE ROSE” JAM SANDWICH (2 pieces) for ¥1,300.

Purchasers of these items will receive a complimentary 2ml of “THE ROSE” eau de parfum.

• - (NO) RAISIN SANDWICH Online Shop

Expected to launch on March 8, 2026, with the same offerings as available at NEWoMan for purchase.

About the Brands

(NO) RAISIN SANDWICH was inspired by the desire of food essayist Saki Hirano, reviewing her love-hate relationship with raisins, leading to a brand focused on sandwiches flavored with raisins and other ingredients. Launched in 2018, its products quickly gained popularity, often selling out in minutes.

NONFICTION was founded in Seoul in 2019, focusing on lifestyle fragrances that align with personal authenticity. By combining carefully selected ingredients with delicate scents, they create products that enhance both the beginning and end of daily routines.

Conclusion

This collaboration ultimately presents a fantastic exploration where culinary artistry meets the subtleties of fragrance, encouraging consumers to embrace their true selves during life's rituals.

For more details, visit NO RAISIN SANDWICH or NONFICTION.