SALONIA's Good Design Award Win: Celebrating Six Consecutive Years of Excellence

SALONIA Celebrates Six Consecutive Wins at the Good Design Award

In an impressive achievement, SALONIA, a beauty appliance brand under I-ne Co., Ltd., has secured the Good Design Award for 2025 for a remarkable sixth consecutive year. The accolade, awarded by the Japan Design Promotion Organization, recognizes two standout products: the Air Treatment Dryer and the Glossy Care Straight Hair Iron. These products have been appreciated not only for their innovative features but also for their refined aesthetics and commitment to hair care.

Award-winning Products

1. Air Treatment Dryer

The Air Treatment Dryer is designed with advanced technologies that minimize heat damage while effectively drying hair. Key features include:

- Infrared Rays and Moisture Technology: Utilizing infrared rays that interact with water molecules, it ensures the interior moisture of hair is retained while preventing over-drying.
- Unique 3D Airflow: Powered by a built-in nozzle and high-speed BLDC motor, the dryer generates a unique airflow that efficiently dries hair without excessive heat exposure.
- Double Repair Ions: This technology tightens the hair cuticle, protecting it from UV rays and physical damage.
- Ten Operating Modes: Users can choose from ten different modes tailored to their styling needs, including an automatic switch between hot and cold air for optimal results.
- Easy Maintenance: The detachable filter ensures regular cleaning is simple, keeping the dryer performing at its best.

With color options of Stone Gray and Graphite Black, the Air Treatment Dryer is set to launch on November 1, 2024, priced at 29,700 JPY (tax included). More details can be found here.

Judges' Comments

The dryer stands out in a market often filled with ornate designs. Its minimalist approach, reminiscent of sandstone, blends seamlessly into any bathroom, making it not just a tool but a decorative piece. Evaluators praised its user-friendly design and the thoughtfulness that went into maintenance aspects.

2. Glossy Care Straight Hair Iron

The Glossy Care Straight Hair Iron focuses on safeguarding the hair from friction and heat damage. It integrates special components such as:

- Innovative Hair Plates: Combines argan oil, tourmaline, and infrared powder to create a protective barrier against damage.
- Double Negative Ion Technology: Emitting ions from both the plates and inner vents, it nurtures and restores hair health during styling.
- Wide Temperature Range: With settings from 60°C to 210°C, users can adjust the heat based on their hair type and damage level.
- Fast Heating: This model reaches operational temperature in approximately 15 seconds, allowing efficient styling.
- Automatic Power Off: The device enhances safety with an automatic shut-off feature after 30 minutes of inactivity.

Available colors include Pink, White, and Gray, the Glossy Care Iron will be released on June 2, 2025, for 7,678 JPY (tax included). More information is available here.

Judges' Assessment

In a growing market for hair straighteners post-pandemic, the Iron’s balanced features and pricing structure appeal to new demographics. It offers low-temperature settings suitable for styles like inner coloring while maintaining a tactile quality that enhances user experience. Its understated color palette is designed to harmonize with various interiors, uplifting user satisfaction.

The Power of In-house Creative Teams

SALONIA's continuous recognition can be largely attributed to the strength of its in-house creative team. By managing nearly all creative processes internally—from product design to marketing visuals—they maintain consistent branding and design integrity. This allows them to respond quickly and flexibly to societal changes and customer needs, a significant advantage over companies that outsource their creative design.

Moving forward, SALONIA is dedicated to delivering products that enhance beauty experiences through outstanding design and innovation.

Previous Awards

- 2024: Smooth Shine Dryer, Smooth Shine Iron (Straight & Curl)
- 2023: Pure Bright Steamer
- 2022: EMS Lift Brush
- 2021: Ion Facial Brush
- 2020: Straight Heat Brush Slim

Social Media Campaign

To celebrate their award win, SALONIA is hosting the Good Design Award Campaign on official X from October 16 to October 19, 2025. Participants can join the campaign for a chance to win both the Glossy Care Straight Hair Iron and the Air Treatment Dryer.

How to Enter

- Follow @salonia01
- Repost the campaign post to enter.

This promotional period offers a delightful opportunity for followers to get involved and experience SALONIA’s award-winning products firsthand.

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