CATS for GA: Transforming Advertising Data Management with Direct GA4 Integration

CATS for GA: Revolutionizing Advertising Data Management

CATS Corporation, based in Shinjuku, Tokyo, has recently implemented a groundbreaking feature called 'CATS for GA' within its Web advertising measurement system, CATS. This new function enables direct integration of Google Analytics 4 (GA4) measurement data into advertising management screens as conversion (CV) data. This shift resolves data discrepancies that often arise in advertising management, ultimately leading to more accurate and efficient assessment and optimization of advertising effectiveness.

The Background for CATS for GA Implementation

There have been persistent challenges within the advertising media regarding data measurement accuracy. Tags can fail or collect indirect CVs, creating discrepancies in actual CV numbers. As a result, advertising platforms advance their machine learning models based on inaccurate data, complicating efficient advertising management and increasing the likelihood of wasteful ad spending or lost opportunities.

In response to feedback from numerous advertising operators who expressed the desire to directly reflect GA4 measurement data as CVs in their management screens, CATS Corporation developed this innovative feature. By integrating GA4 data directly into advertising media, 'CATS for GA' aims to significantly reduce measurement errors.

Benefits of CATS for GA

The implementation of 'CATS for GA' brings several advantages:

Optimizing Media Machine Learning

By directly notifying advertising media management screens with GA4 measurement data, the measurement errors are drastically minimized. This optimization aids in refining machine learning by utilizing actual CV data, which fosters more appropriate targeting and budget allocation.

Reduction in Labor Time

Previously, to relay accurate data to advertising media using 'CATS,' one needed a specific environment for measuring advertising outcomes. Instead of uploading a straightforward landing page (LP) URL, users had to replace it with a measurement URL issued by 'CATS.' However, with 'CATS for GA', the measurement environment shifts to GA4, allowing 'CATS' to simply notify advertising media with GA4 data. This change eliminates the need for URLs to be swapped, making the submission process far more straightforward and reducing labor time. Moreover, setting up the conversion API within the GA4 management screen completes the implementation without requiring specialized knowledge.

As a result of these two primary advantages, advertisers and agencies can now optimize their ad distribution without investing excessive labor in utilizing GA4 measurement data.

CATS Corporation Overview

CATS Corporation specializes in marketing SaaS services and provides a comprehensive advertising platform that accurately measures clicks and conversions across various web ads, facilitating optimization. It allows for precise measurement of ad effectiveness at both the media and creative levels while centralizing multiple ad performance indicators for efficient management.

Key Features of CATS Include:

- Issuing ad codes specific to each media
- One-tag functionality
- Intermediate click recording (micro-conversion measurement)
- Attribution tracking
- Landing Page Optimization (LPO)
- Direct measurement capabilities
- Measurement of multiple conversions
- Obtaining conversion attributions
- Management screen sharing capabilities

With an increasing emphasis on precise and efficient advertising management, 'CATS for GA' marks a significant step forward in leveraging analytics for optimal results.