Star Quarterbacks Drake Maye and Dak Prescott Become Athlete-Owners of Athletic Brewing Company

Athletic Brewing Welcomes Drake Maye and Dak Prescott as Athlete-Owners

Athletic Brewing Company, known as America's leading non-alcoholic brewer, has made waves in the beverage industry by welcoming star quarterbacks Drake Maye and Dak Prescott as their latest athlete-owners. This major announcement was made on September 9, 2026, solidifying the brand's commitment to innovating non-alcoholic beer and expanding its reach in the sports world.

Both players, prominent figures in the NFL, bring their competitive spirit and leadership skills to this unique partnership. Their involvement isn't just a publicity stunt; it reflects a shared philosophy about health, fitness, and community engagement. With their new roles, Maye and Prescott will partake in marketing initiatives for Athletic Brewing, particularly highlighted by their first campaign dubbed "Athletic Fits."

The Creative Campaign

The initial campaign takes a playful approach by highlighting ordinary football-related scenarios while gradually steering the focus onto Athletic Brewing's craft beers. In one captivating segment featuring Maye, a simple practice session transforms into an unexpected tailgate party where fans lounge around, enjoying the brews, while giving commentary as if analyzing plays on the field. Prescott's segments follow a similar route, showcasing backyard BBQ settings where guests marvel at Athletic's offerings rather than just the star quarterback himself.

Through this clever marketing, the brand emphasizes the enjoyment and social aspects surrounding their non-alcoholic products, making it clear that anyone can appreciate great taste, regardless of their drinking preferences.

Values That Resonate

In statements about their decision to partner with Athletic Brewing, both quarterbacks expressed admiration for the company’s mission. They recognized the importance of promoting a lifestyle that embraces balance and health while still enjoying life to the fullest.

"Athletic's growth story and challenger mindset immediately stood out to me," Maye stated. He elaborated on how joining Athletic as an athlete-owner provides not only an opportunity to advocate for healthy living but also to learn about entrepreneurship and business development.

Prescott echoed these sentiments but added that his partnership stems from a deep respect for the company’s vision to reinforce American manufacturing and sustainability practices. As Prescott articulated, "I really admire what Bill and John have built and their willingness to challenge conventional thinking," outlining his intent to support brands that align with his long-term business outlook.

Moving Forward

This partnership signifies Athletic Brewing's latest moves to connect with the sports community, which includes collaborations with numerous athletes across various professional leagues. The brand has been gaining ground in the market, serving its products at over 200 venues nationwide and maintaining significant relationships with sports entities across football, soccer, and beyond.

"Drake and Dak are elite competitors, natural-born leaders, and thoughtful businessmen who understand what it takes to pursue ambitious goals," said Athletic Brewing co-founder and CEO Bill Shufelt. This statement highlights the brand's belief in hard work, accountability, and teamwork—values that both quarterbacks are known for.

Athletic Brewing Company is recognized for its innovation in creating high-quality, non-alcoholic beers, and this latest partnership is expected to bolster its standing in a competitive market. With Maye and Prescott on board, the brand is poised to capture a wider audience, blending the worlds of athleticism and craft brewing in an unprecedented manner.

As the campaign rolls out across social media platforms, fans can look forward to seeing both athletes engage in a more light-hearted, relatable side, promoting a positive message around health-conscious drinking. Athletic Brewing's mission to revolutionize social norms surrounding alcohol consumption is buoyed by the powerful narratives driven by its athlete-owners, setting the stage for an exciting new chapter in their ever-growing story.