Exciting Collaboration: Sumikko Gurashi Teams Up with Xebio for 2025 Campaign

Sumikko Gurashi's New Venture: The Sumikko Club

The anticipation is building as San-X, the beloved character company based in Chiyoda, Tokyo, reveals exciting news for fans of Sumikko Gurashi. Starting November 8, 2025, a delightful collection of Sumikko Gurashi merchandise themed around the concept of a "Sumikko Club" will be launched exclusively at Xebio's stores across Japan, including Super Sports Xebio, Victoria, Nexus, and Takeda Sports. This collaboration promises to celebrate the charm of Sumikko Gurashi’s quirky characters engaging in a variety of club activities.

What is the Sumikko Club?

Imagine a scenario where Sumikko characters, each with their unique quirks and charming personalities, participate in various club activities. From judo and kendo to soccer, these plush toys might not be the most active members, but they certainly embody the spirit of participation and community that resonates with fans.

The exciting new line features hanging plushies, each priced at 1,870 yen (including tax), with a total of nine different characters set to debut. Fans will have the chance to collect their favorite characters as they take part in the Sumikko Club, which has never been seen before!

Follow and Repost Campaign

To commemorate this special collaboration, Sumikko Gurashi will also hold a Follow & Repost campaign on their official X account.

- Campaign Period: October 14, 2025, to October 27, 2025.
- How to Participate:

1. Follow the official Sumikko Gurashi X account @sumikko_335.
2. Repost the designated post.

- Prizes: Three lucky winners will receive exclusive hanging plushies featuring Tokage (Judo Club), Ebi Fry's Tail (Kendo Club), and Tapioka (Soccer Club).
- Selected winners will be contacted via direct message in October, with prize shipping scheduled for November 2025.

Celebrating Sumikko Gurashi

Since its debut in 2012, Sumikko Gurashi has carved a niche for itself by embodying the phrase “This feels cozy.” Each character reflects a slightly more negative yet relatable aspect of life, resonating with a broad audience. Their presence is felt in various public spaces, from crowded trains to cozy cafes, where these characters offer comfort and relatability to the everyday struggles of individuals. Their quirks are not just amusing; they capture the essence of finding peace in late-night solitude or the comfort of familiar places – something many Japanese people value and experience daily.

For those eager to learn more about Sumikko Gurashi’s world, further details can be accessed through their official profile here. Additionally, fans can stay updated with the latest news regarding products and events through their social media channels:

About San-X

San-X is celebrated for continuously creating unique characters, including Rilakkuma, Sumikko Gurashi, and Tarepanda, among over 1,000 original creations. They specialize in delivering delightful products and experiences that balance cuteness with a lighthearted sense of humor, captivating fans globally. Whether through original merchandise or engaging events, San-X characters bring comfort and joy to people of all ages.

Stay tuned for the Sumikko Club's launch, and be ready for a fun-filled experience with these adorable characters!

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