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Dolby Laboratories Reimagines Entertainment at CES 2026

The Consumer Electronics Show (CES) is a stage for the world’s most captivating technological advancements, and in 2026, Dolby Laboratories continues to lead the way, introducing a series of innovations that promise to enrich how we consume entertainment. From vibrant visuals to immersive audio experiences, Dolby is setting new benchmarks in the industry.

Advancements in Storytelling and Experience

At CES 2026, Dolby not only showcases its technology but also its vision for the future of entertainment. According to John Couling, Senior Vice President of Entertainment at Dolby, “We're building technologies and partnerships that make premium experiences accessible to all.” This mission is evident in Dolby’s collaboration with Peacock, NBCUniversal's streaming service, to integrate Dolby's comprehensive suite of audio and visual enhancements.

Peacock is now the first streaming service to adopt Dolby's array of technologies, promising to upgrade their live sports coverage, blockbuster movies, and acclaimed original content with Dolby Atmos and Dolby Vision. This integration will refine the viewing experience, making it more lifelike and engaging. The anticipated rollout of advancements like Dolby Vision 2 and Dolby AC-4 will elevate content even further by delivering clearer dialogue and more dynamic visuals.

Innovations in Home Entertainment

Continuing its ambition to transform home viewing, Dolby has partnered with LG to introduce the LG Sound Suite. This state-of-the-art modular audio system features the world’s first soundbar equipped with Dolby Atmos FlexConnect, creating up to 27 different speaker configurations. This flexibility enables an unparalleled audio experience that heightens every moment, from action-packed movie scenes to immersive gaming sessions.

Notably, more manufacturers are incorporating Dolby Vision 2 into their upcoming models. Renowned brands like Hisense, TCL, and TP Vision are on board, ensuring that Dolby's breakthrough visual technology will reach more audiences globally. This next-generation technology aims to surpass traditional HDR, enabling viewers to enjoy a cinematic experience right from their living rooms.

Revolutionizing In-Car Audio

The automotive sector is another frontier where Dolby Atmos is making significant strides. More than 35 car manufacturers now feature Dolby Atmos in over 150 vehicle models, enhancing what drivers and passengers can experience on the road. New electric models like NIO ET9 and Mahindra XUV 7XO are among those showcasing these advancements, illustrating Dolby’s commitment to enriching multimedia experiences beyond the home.

At CES, Dolby demonstrates how seamlessly in-car entertainment can integrate with smartphone technologies. In collaboration with Mercedes-Benz, the luxurious driving experience now includes Spatial Audio with Dolby Atmos via Apple CarPlay. This feature allows drivers to access their favorite music, enhancing their journey with profound audio clarity.

Moreover, Pioneer's SPHERA offers an aftermarket solution, allowing existing vehicles to experience Dolby Atmos, showcasing Dolby's drive to increase accessibility across all automobile models.

Embracing Gaming and Future Technologies

Gaming within Dolby Atmos-enabled vehicles is being explored too, with developers like SmashLabs leveraging tools such as Audiokinetic's Wwise to create immersive multi-channel gaming experiences for users on the move. Collaborative efforts with Qualcomm also aim to integrate Dolby’s technologies into next-gen infotainment systems, showcasing a future where audio and video quality significantly enhance driving and entertainment.

Looking Ahead

As Dolby Laboratories lays this groundwork during CES 2026, it’s evident that the company is on the cusp of defining the entertainment landscape for years to come. So, whether through streaming, home cinema, or in-vehicle audio, Dolby’s efforts are designed to create experiences that are more immersive, intuitive, and connected.

For ongoing updates and insights into Dolby’s advancements, visit news.dolby.com, where innovation meets entertainment.