The Exciting Opening of Rilakkuma Store & Sumikko Gurashi Shop in Shinjuku

New Store Opening: Rilakkuma Store & Sumikko Gurashi Shop in Shinjuku

Excitement fills the air as the Rilakkuma Store & Sumikko Gurashi Shop officially opens its doors today, April 25, 2025, in the vibrant area of Shinjuku, Tokyo. This new retail destination, located on the fourth floor of the Okadaya Building, spans approximately 57.65 square meters (around 17.47 tsubo) and serves as the flagship store of San-X's official shops in Japan.

The Rilakkuma Store, operating under the theme "Happy life with Rilakkuma," aims to deliver joy through a wide range of Rilakkuma-inspired products. It encourages customers to embrace a relaxed lifestyle filled with happiness, all while being surrounded by the delightfully lazy and lovable character, Rilakkuma. Meanwhile, the adjacent Sumikko Gurashi Shop revolves around the theme of "Everyday with Sumikko," showcasing the charming yet quirky characters from the Sumikko Gurashi series. The shop aims to provide a comforting atmosphere where both adults and children can find their escape in a cozy environment.

The opening day of the store was highlighted by a special appearance from Rilakkuma himself on the eve of the launch, creating an exciting buzz. During the exclusive media preview event held on April 24, 2025, various characters from Danmitsu's delightful lineup also made appearances, interacting warmly with guests and inviting everyone to visit the brand-new store. Rilakkuma showcased his endearing personality and encouraged the attendees to explore what the store had to offer.

As part of the store's initial offerings, exclusive products and promotional items will be available. From May 3, 2025, customers spending over 4,400 JPY (tax included) on Sumikko Gurashi products will receive an original charm as a special gift – available on a first-come, first-served basis until supplies last. Additionally, starting May 4, 2025, the same offer applies for Rilakkuma merchandise, creating additional excitement for fans of both franchises.

Exclusive merchandise will also feature unique items such as the Rilakkuma Plush Toy at a price of 2,420 JPY (tax included) and a Kiirotori Plush Toy priced at 2,200 JPY (tax included), among various other products that fans can look forward to collecting.

To ensure a pleasant shopping experience during the opening period from April 25 to May 11, 2025, admission will be ticketed on a first-come, first-served basis. Potential visitors are encouraged to reserve their tickets in advance. While specific information regarding ticketing and entry procedures is available on the store's website, patrons may experience adjusted regulations for crowd management as needed. Updates will be communicated through the official Rilakkuma Store & Sumikko Gurashi Shop social media channels.

Whether you're a long-time fan or new to the world of Rilakkuma and Sumikko Gurashi, the newly opened store promises to deliver not only adorable merchandise but also a heartwarming experience. Be sure to pay a visit and indulge in the charming essence that these beloved characters encapsulate. For more information, check out the official blog and social media channels.