#Japan #Kyoto #Iwata #Premium Bedding #JAXURY AWARD

IWATA Celebrates Five Consecutive JAXURY AWARD Wins

IWATA, a renowned Japanese brand, has once again been honored with the prestigious JAXURY AWARD for 2026, marking its fifth consecutive year of recognition. The JAXURY AWARD is bestowed upon brands and products that embody an authentic sense of luxury from Japan. The term 'JAXURY' stands for Japan’s Authentic Luxury, which encapsulates the essence of genuine quality, comfort, and well-being in various products and services.

The JAXURY AWARD aims to elevate the standards of luxury in Japan by identifying and promoting products that truly enhance the quality of life. The selection committee, composed of experts from various fields and based on the 'Ten Perspectives of JAXURY,' highlights exemplary goods and services that resonate with contemporary values.

More about IWATA and the JAXURY AWARD can be found on their official pages:

• - JAXURY AWARD Official Page
• - IWATA Official Site

IWATA's Commitment to Excellence

In celebrating this award, IWATA emphasizes its dedication to delivering unparalleled sleeping experiences through its Premium Bed Series. Designed for ultimate comfort, these beds offer exceptional ease for changing sleeping positions, soft cushioning, warmth, and breathable comfort. IWATA skillfully combines these elements, catering to the refined tastes of Japanese consumers.

IWATA prides itself on using carefully selected natural materials that harmonize with Japan’s four seasons, creating the ideal sleeping environment. With sophisticated designs, IWATA crafts a haven for quality rest. The brand’s commitment is reflected in every detail, ensuring that each bedding product is meticulously constructed to maximize comfort and sustainability.

In their pursuit of excellence, IWATA actively participates in sustainable manufacturing, aiming to reduce environmental impact while providing serene relaxation and refreshing wakefulness.

Understanding the JAXURY AWARD

The JAXURY AWARD is rooted in academic research from Keio University’s Graduate School of System Design and Management. Since 2022, it has garnered support from the Agency for Cultural Affairs, promoting Japanese culture and aesthetics on a global scale. The award also circulates valuable insights on luxury, pursuing what the next generation of luxury should look like in Japan. The award’s official website offers comprehensive information on the initiative’s objectives and highlights of past winners.

• - JAXURY Official Site

Company Overview of IWATA

IWATA Co., Ltd. is headquartered in Kyoto, Japan, and offers expertly crafted bedding products that cater to various seasonal climates across the country. The development of their products takes into account Japan's unique environmental conditions to ensure healthy sleep year-round. Guided by the design philosophy of 'Simple & Ecological,' IWATA has amassed numerous patents that attest to the quality and functionality of its offerings.

IWATA stands out for its commitment to using natural materials, promoting longevity through maintenance, recycling, and upcycling initiatives. They embrace the use of domestic wood and bamboo, contributing to sustainable production methods while minimizing ecological footprints for future generations.

Locations of IWATA Stores

Kyoto Main Store
Address: 701-2, Oosaka Zaimokucho, Nakagyo Ward, Kyoto, 604-8102
Tel: 075-211-8321
Operating hours: 11:00 - 19:00 (Closed on Wednesdays)

Tokyo Store
Address: 4F, TOC Building, 7-22-17 Nishi Gotanda, Shinagawa-ku, Tokyo, 141-0031
Tel: 03-5989-0838
Operating hours: 10:00 - 18:00 (Closed on Wednesdays except holidays)

Osaka Royal Hotel Store
Address: Palais Royal B1F, 5-3-68 Nakano-shima, Kita Ward, Osaka, 530-0005
Tel: 06-6479-2870
Operating hours: 10:00 - 18:00 (Closed on Tuesdays & Wednesdays temporarily)

Nihonbashi Store
Address: 3F, Nihonbashi Takashimaya S.C. New Building, 2-5-1 Nihonbashi, Chuo Ward, Tokyo, 103-6103
Tel: 03-6262-5666
Operating hours: 10:30 - 20:00

IWATA continues to lead the bedding industry by innovating quality sleep products that respect both nature and craftsmanship, establishing itself as a paragon of sustainable luxury in Japan.