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Introduction to Public Relations

In January 2026, Chie Inoue's new book, A Comprehensive Guide to Public Relations, will be released by Kanki Publishing. Designed for beginners in the field, the book lays out foundational knowledge in public relations, while incorporating the latest trends and real-world perspectives based on Inoue's extensive experience. Inoue, who has transitioned from a career in media to establishing her company, HASSHIN Kaigi, focuses on nurturing public relations talent. The book aims to address a gap in practical knowledge for smaller organizations and startups, which often struggle with effective PR strategies.

Why This Book is Necessary

With over 200 companies as clients, Inoue observed the growing importance of public relations across various sectors, including healthcare, education, and non-profits. Despite this need, smaller organizations often lack access to practical PR knowledge. In response, her book is structured to provide both a systematic overview of PR activities and a rich array of case studies, making it an invaluable resource for numerous professionals.

Target Audience

1. New PR Professionals: Those embarking on their PR journeys will find the foundational concepts outlined in the early chapters particularly beneficial.
2. Experienced PR Staff: For individuals seasoned in PR, the book serves as a tool to reassess essential skills and refine their approach to public engagement.
3. Business Leaders: Executives looking to leverage PR as a core element of their business strategy will find numerous insights into integrating it within their overarching business model.

Interviews with PR Experts

The book includes interviews with PR professionals from five leading companies, which adds a layer of real-world insight. Featured companies are:

• - Sanko Co., Ltd.
• - Shimada Electric Co., Ltd.
• - Takara Belmont Corp.
• - Musashi Seimitsu Industry Co., Ltd.
• - CRAZY Inc.

These interviews aim to share their experiences and best practices, offering readers practical strategies to implement in their own organizations.

Reader Resources

In addition to the main content, readers will gain access to valuable templates that can be immediately applied to their PR activities. These include:

• - Five Communication Power Assessment Sheets
• - Media List Management Sheets
• - Company Information Summary Sheets
• - Social Media Metrics Management Sheets
• - Case Study Interview Request Letters
• - Internal Newsletter Survey Samples

Structure of the Book

The book is divided into two main parts:
Part 1: Basics of Public Relations

• - Understanding the overall landscape of PR
• - The four classifications of corporate PR activities
• - The scope of PR work
• - Developing communication power through five key areas

- Media capabilities
- Social Media expertise
- Writing skills
- Design insights
- Photography skills

Part 2: Learning Through Case Studies

• - External PR initiatives
• - Recruitment PR strategies
• - Internal communication practices
• - Branding insights
• - Sustainability-focused PR approaches

Conclusion

Public relations today should be positioned as a pivotal function within all organizations, extending beyond large corporations to encompass SMEs and startups. As the landscape of PR evolves, the need for easily digestible, actionable knowledge becomes crucial. This book is crafted to be that essential guide, helping readers navigate the complexities of PR, identify key areas of focus, and ultimately enhance their organization's visibility and credibility.

Author’s Background

Chie Inoue, a former news reporter and director at Nagoya Television, founded HASSHIN Kaigi in 2020. Her mission is to empower organizations to enhance their communication competencies. With a master’s degree in Media Design from Keio University, her wealth of experience uniquely positions her to provide relevant insights into the current PR landscape. Her previous publication, a bestseller, serves as a testament to her commitment to supporting PR professionals in their growth.

For those eager to deepen their PR knowledge or refine their strategies, A Comprehensive Guide to Public Relations is a must-read. Available in bookstores starting January 21, 2026.