Farnell Global Appoints CY Chan as VP of Sales and Service in APAC

Farnell Global, a trusted distributor of electronic and industrial systems, has announced the appointment of CY Chan as the new Vice President of Sales and Service for the Asia-Pacific (APAC) region. This strategic leadership change highlights Farnell's commitment to enhancing services and value for customers throughout APAC.

In his new role, CY will lead Farnell's regional sales and service strategies, focusing on sustainable growth, operational excellence, and deeper customer engagement. He will work closely with Farnell's President, Rebecca Obregon, to align with the company's global strategy and priorities.

Rebecca Obregon praised CY's extensive experience of nearly two decades at Avnet, emphasizing his deep understanding of customer needs, market dynamics, and the crucial elements necessary for sustainable growth. Her confidence in CY reflects a belief that his leadership will strengthen customer relationships, empower teams, and yield significant business outcomes across the region.

Regarding his appointment, CY expressed, "Farnell has built a strong position in the region by evolving alongside customer needs. My role will be to enhance the sales and service strategy across APAC, strengthening partnerships while ensuring rapid execution with consistency. Together with our teams and partners, we will advance this foundation, drive sustainable growth, and assist customers at every stage of their product lifecycle."

CY brings to the table extensive experience in corporate transformation, mergers and acquisitions, and business integration, all while emphasizing scalable growth. His prior initiatives include the establishment of market intelligence frameworks, centralized data and business analytics capabilities, a Robotics Process Automation (RPA) team, AI-driven quoting and pricing systems, and the creation of an Asia Quoting Center. His leadership has led to significant efficiency improvements and informed decision-making processes.

Valued for his collaborative and transparent leadership style, CY is recognized for fostering agility, reliability, and empowerment while maintaining a strong focus on performance. He holds a Bachelor's degree in Electrical and Electronic Engineering from Hong Kong University of Science and Technology.

About Farnell Global

Farnell Global is a leading distributor of products and technologies for designing, maintaining, and repairing electronic and industrial systems, providing customers rapid and reliable access to essential parts. With over 80 years of experience, Farnell operates across 48 regions and supplies over 3,300 specialized staff to support projects from research and development to prototype and mass production.

Farnell Global conducts business under various brand names, including Newark in North and South America, Farnell in Europe, the Middle East, Africa, and Japan, and element14 in the Asia-Pacific region. Moreover, in the UK, it operates under the CPC brand for consumer direct sales.

Since becoming part of Avnet (Nasdaq: AVT) in 2016, Farnell has leveraged this partnership to offer comprehensive customer support throughout the product lifecycle, distinct distribution models, and end-to-end delivery and product design expertise. To learn more, visit Farnell's official website.