Lacàph and BOLD84 Usher in a New Era for Vietnamese Coffee on the Global Stage

A New Dawn for Vietnamese Coffee

Vietnam has long been recognized as a major player in the global coffee market, primarily as a bulk exporter. However, recent efforts by a new wave of growers and coffee brands are changing that narrative, shifting the perception of Vietnamese coffee from mere commodity to a product of international excellence. Among the trailblazers in this movement are Lacàph Coffees and BOLD84, both under the umbrella of Collective Company Limited. These brands aim to redefine what Vietnamese coffee signifies on the world stage.

Award-Winning Recognition

In a significant milestone, both Lacàph and BOLD84 have recently received accolades at some of the most prestigious coffee competitions, showcasing the quality and uniqueness of their products. For instance, Lacàph's Phin Blend not only earned two stars at the Great Taste Awards 2025 but also became the first Vietnamese coffee to achieve such a distinction in the competition's history. Meanwhile, BOLD84's innovative canned Milk Coffee and Black Coffee have gained recognition at the World Taste Award for delivering natural energy while keeping authentic Vietnamese flavors intact.

Timen R. ter Meulen Swijtink, the founder of Collective, expressed, "Our mission is to share Vietnamese coffee and culture with curious people everywhere. These achievements prove that our coffees, from farming to roasting, meet international standards. We hope to partner with consumers and businesses in the U.S. to bring these farmer-crafted products to new audiences."

Bridging the Gap

Despite the impressive export figures—over USD 8 billion in coffee exports in 2025—specialty-grade coffee from Vietnam accounts for less than 5% of total coffee exports. Brands like Lacàph and BOLD84 are actively working to change this statistic. They are not just selling coffee; they are telling the story of Vietnamese growers and heritage, aiming to bridge the gap between quantity and quality in the market.

The current shift in the coffee industry reflects a broader trend towards value-driven production. Vietnamese companies are increasingly being recognized for their ability to produce excellent quality coffees grounded in rich narratives. This transition has the potential to enhance Vietnam’s reputation not only as a volume producer but also as a purveyor of high-quality, crafted coffee.

Direct to Consumers

Riding the wave of this positive momentum, both Lacàph and BOLD84 are taking their award-winning coffees directly to international consumers. They are now available on Amazon as well as through their official online stores. In a bid to celebrate this U.S. debut, the brands are launching a special 1+1 promotion and unique online offers, enticing coffee enthusiasts across the nation.

Moreover, consumers can subscribe to newsletters for exclusive updates, stories, and early access to upcoming releases from Vietnam’s celebrated coffee innovators.

In summary, Lacàph Coffees and BOLD84 are more than just coffee brands; they represent a cultural movement aiming to elevate Vietnamese coffee on the global stage, transforming it from a simple commodity into a revered product known for its quality and authenticity. As these brands move forward, they hope to inspire a greater appreciation for the rich stories and flavors that Vietnamese coffee has to offer.