#Japan #Tokyo #Eyewear #Tamagotchi #JINS

JINS Launches TAMAGOTCHI Eyewear: A Retro Twist on a Classic

In a delightful blend of nostalgia and modern fashion, JINS has announced a collaboration with the iconic digital pet TAMAGOTCHI, produced by Bandai. Set to launch on August 7, 2025, this new eyewear line will feature a variety of styles for both adults and children, celebrating a renowned brand that has captured hearts since its debut in 1996.

A Journey Through Time

The TAMAGOTCHI digital pet was an instantaneous hit, especially among schoolgirls in the late 90s, leading to a massive craze that transcended generations. This upcoming eyewear collection aims to tap into that legacy, catering not only to fans who remember the joy of caring for their virtual pet but also inviting a new generation who find appeal in its charm.

The collaboration includes 3 styles for adults and 3 styles for children, with a total of 12 unique designs. Each pair of glasses is meticulously crafted to reflect the unforgettable pixelated aesthetics of the original TAMAGOTCHI devices, making them a perfect blend of functionality and nostalgia.

The Adult Collection

For the adult line, JINS offers subtle designs that incorporate retro pixel art reminiscent of the TAMAGOTCHI look. These glasses are intended for everyday wear, ensuring that fans can carry a piece of their childhood into their adult lives, all while maintaining comfort and style.

The Children’s Collection

The children’s models, on the other hand, draw inspiration from the recently launched Tamagotchi Paradise, which debuted on July 12, 2025. These designs are vibrant and cheerful, making them fun and exciting for younger wearers. The colors and patterns are sure to bring delight to children who can now have a slice of the TAMAGOTCHI universe wherever they go.

Special Features

To celebrate the launch, customers will have access to a special shop code within Tamagotchi Paradise. When they scan a QR code displayed in select JINS stores beginning August 7, they will unlock the ability to customize their in-game TAMAGOTCHI character with JINS’ exclusive eyewear, immersing fans even deeper into the nostalgic experience.

Product Overview

• - Name: JINS×TAMAGOTCHI Eyewear
• - Price: ¥10,900 (tax included), this covers standard clear lens, with some restrictions on prescription capabilities.
• - Included: Original eyeglass case and cleaning cloth.
• - Launch Date: August 7, 2025
• - Where to Buy: Selected JINS stores and the JINS Online Store.
• - Special Page: TAMAGOTCHI Collaboration

The TAMAGOTCHI Legacy

Originally introduced on November 23, 1996, TAMAGOTCHI became a cultural phenomenon that sold over 94 million units worldwide by March 2024. With the new TAMAGOTCHI Paradise launching in July 2025, it looks set to continue appealing to fans of all ages.

For more information about TAMAGOTCHI, visit the official website.

This collaboration between JINS and TAMAGOTCHI is a delightful reminder of how cherished memories can be reimagined through contemporary products, bringing joy to both old fans and new admirers alike.