GNC Unveils Enhanced Beyond Raw Line with New LIT V2 Formula and Flavors

GNC Unveils LIT V2: The Next-Gen Pre-Workout Formula

GNC, the renowned health and wellness company, has officially launched LIT V2, a new and improved version of its popular Beyond Raw pre-workout supplement. This innovative approach caters to athletes and fitness fans looking for energy that lasts throughout their workouts. The enhanced formulation builds upon the success of the original LIT, making significant upgrades to deliver an even more potent performance boost.

What's New in LIT V2?

LIT V2 boasts a powerful new formula that focuses on maximising strength, improving endurance, and enhancing overall workout experiences. With an array of appealing flavors including Gummy Worm, Blue Raspberry, Watermelon, and Strawberry Lemonade, in addition to newcomers like Passion Orange Guava and Gummy Shark, there’s a flavor to suit every palate.

Among the standout enhancements, LIT V2 incorporates a scientifically-backed blend of ingredients. This includes a robust 250 mg of COGNIZIN®, a nootropic designed to optimize cognitive function, and 50 mg of SENACTIV® to improve endurance performance. Moreover, the formula includes 3 g of Creatine Monohydrate (up from 1.5 g) for increased strength, and a rise in L-Citrulline from 3 g to 5 g to promote greater muscle pumps during workouts.

Electrolyte levels have also been elevated to facilitate enhanced hydration, a crucial aspect of performance during intense training sessions. The familiar components that users trust, including 250 mg of caffeine (with 50 mg of ZumXR for extended release) and 3.2 g of Beta-Alanine, remain intact—ensuring that the energizing effects are familiar yet always evolving.

A Focus on Clean Ingredients

In response to the rising consumer demand for clean supplements, GNC has reformulated LIT V2 without artificial colors, emphasizing the use of effective, scientifically-supported ingredients. The goal is to provide a product that aligns with contemporary wellness trends while maintaining the effectiveness that both dedicated and novice gym-goers seek.

Tyler McGlasson, GNC's Director of Product Innovation and Design, stated, “At GNC, we are committed to delivering science-backed products designed to enhance our customers' performance. With LIT V2, we are setting new industry standards with its advanced formula and bold flavors.”

Exclusive Availability in Las Vegas

Adding to the excitement, GNC has unveiled an exclusive Vegas-inspired version of LIT V2 that will be available for a limited time during the 2025 Mr. Olympia competition in Las Vegas this October. This special edition not only showcases the innovative product but also demonstrates GNC's commitment to continuously engaging with its community.

Consumers can purchase LIT V2 at GNC locations or online at GNC.com, as well as on TikTok Shop, at a retail price of $44.99. The enhanced formula is expected to revolutionize fitness regimens, helping users achieve their fitness goals more effectively.

About GNC

For those unfamiliar, GNC is a globally recognized leader in the health and wellness sector, offering science-backed products designed to help consumers live healthier. With a significant portion of GNC-branded products manufactured in the United States using globally sourced ingredients, the company has built a trusted name among health enthusiasts around the world.

Combining innovation and a comprehensive distribution network, GNC is dedicated to providing top-tier products that meet wellness needs effectively. To learn more about GNC and its extensive product lineup, visit www.gnc.com.