#United States #Denver #Manna Tree #Wellness Brand #Plant People

Manna Tree Expands Wellness Portfolio with Strategic Investment in Plant People

Manna Tree, a recognized global private equity firm, today announced a pivotal investment in Plant People, a company well-known for its dedication to creating high-quality wellness products. This partnership marks a significant step for Manna Tree in its mission to uplift consumer health and wellness, particularly through innovative supplement solutions.

Plant People, established in 2018 by Hudson Davis-Ross and Gabe Kennedy, was born from personal experiences of health challenges that led both founders to focus on better-for-you health solutions. The company's appeal lies in its range of functional gummies that utilize clean, plant-centric ingredients to support various health objectives, including sleep improvement, stress reduction, and overall wellness enhancement. Notably, their products have consistently topped sales charts at major retailers such as Whole Foods Market and Sprouts.

The partnership with Manna Tree signifies a transformative opportunity for Plant People, allowing it to access additional resources and expertise that can accelerate growth. Hudson Davis-Ross expressed excitement regarding this new alliance, emphasizing how Manna Tree’s vision and experience can enhance their operational efficiency and brand impact. He stated, "Our mission has always been to ensure our wellness products are accessible, effective, and enjoyable, and teaming up with Manna Tree aligns perfectly with this goal."

With Manna Tree's backing, Plant People aims to further penetrate the increasingly lucrative vitamins, minerals, and supplements market, projected to reach approximately $69 billion by 2024. Their impressive growth of 95% in year-over-year revenue signals strong consumer interest and brand loyalty, suggesting that the brand is well-positioned to thrive in this bustling segment.

Gabrielle 'Ellie' Rubenstein, Co-Founder and Managing Partner of Manna Tree, highlighted her personal satisfaction as a customer of Plant People’s gummies, expressing her enthusiasm about this investment. She remarked, "Plant People blends rigorous scientific research with effective products that resonate with users. We’re keen to support their growth and expand their reach across the nation."

The strategy behind this investment not only focuses on traditional retail channels but also significantly leverages omnichannel sales strategies, including direct-to-consumer platforms and popular e-commerce sites like Amazon. Recently, Plant People expanded its retail presence with a notable launch in over 820 Target stores, demonstrating its commitment to reaching a broader audience.

Tyler Mayoras, Managing Director in Food and Beverage at Manna Tree, highlighted the exciting potential ahead: "Plant People has proven they can create beloved products that drive impressive growth. With Manna Tree's support, the brand is set to enhance its footprint and accomplish even greater milestones in the health and wellness industry."

Manna Tree's investment in Plant People is not just another business transaction; it's a strategic move that reflects its long-term commitment to the consumer health and wellness sector. This investment encompasses both a financial commitment and a shared vision for the future of health-oriented products.

As Manna Tree seeks to expand its portfolio, the partnership with Plant People demonstrates a thoughtful approach to investing in brands that prioritize consumer well-being. Both companies share a dedication to impactful growth, aiming to pioneer a path toward a more health-conscious world where consumers have access to safe and effective wellness solutions.

Overall, this collaboration between Manna Tree and Plant People is poised to not only elevate the brand’s visibility but also enhance its product offerings, ultimately benefiting health-conscious customers seeking natural and effective wellness solutions. By harnessing the strengths of both entities, the future looks bright for Plant People, as it positions itself at the forefront of the wellness community.