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Biologica Launches Women's Health Essentials

Biologica, a new company focused on women's health, has officially launched a unique line of daily essentials designed to support women throughout their reproductive years, perimenopause, and postmenopause. Co-founded by Liz Zwillinger and Joey Zwillinger, the latter known for co-founding Allbirds, Biologica aims to address a significant gap in the wellness market where women's hormonal changes are often overlooked.

The launch highlights the company's belief that women's health can no longer be approached with a one-size-fits-all methodology. Instead, Biologica is introducing targeted, delicious products that cater to different hormonal stages of a woman's life, simplifying health management into an enjoyable daily routine.

Liz Zwillinger, who has had her struggles with hormonal health issues as a former family lawyer and a mother of three, was inspired to create Biologica after recognizing that many women share similar experiences. With Joey's extensive experience in consumer products, the pair set out to develop stage-specific care for women, filled with scientifically backed ingredients.

Each formulation provided by Biologica has been crafted with contributions from a team of experts, including OB/GYNs and naturopathic doctors, ensuring that products meet the specific needs of women at each phase they go through in life. Unlike generalized wellness products, Biologica's essentials aim to address the unique symptoms women may face, such as mood swings, digestive issues, and brain fog, by providing critical nutrients customized to each life stage.

The launch coincided with an impressive $7 million seed round of funding led by Addition, with other investors including Greycroft and True Beauty Ventures, which underscores confidence in the potential impact of Biologica in the women's health sector.

The first three products introduced by Biologica are:
Primary Essentials (Reproductive Stage): Specifically designed to support mood, skin health, and symptoms associated with premenstrual syndrome (PMS).
Midlife Essentials (Perimenopause): Focused on addressing irritability, sleep disturbances, and cognitive fog often experienced during perimenopause.
* Postmenopause Essentials: Aimed at supporting cognition, bone strength, heart health, and cellular functions post-menopause.

All products are available for purchase at biologica.com and are competitively priced, with subscription options that further enhance accessibility. Each subscription comes at an affordable cost of $59 monthly, aiming to keep the overall expense for women's health and wellness under $2 per day.

Katherine Schwarzenegger Pratt, an investor in Biologica, expressed her excitement about the product's mission, emphasizing the ease of use and the deliciousness of the formulation. She praised Biologica for its focused approach, catering to every phase of hormonal fluctuation in women's lives, and noted how the combination of vitamins, probiotics, and electrolytes has been specifically crafted to nurture women’s health seamlessly.

In a world where women's health continues to evolve, Biologica intends to stay ahead of the curve by continually listening to women's stories and needs. The company's commitment to scientific rigor combined with personal experiences sets the stage for a hopeful future in women’s health innovation—one where support is simple, effective, and tailored to individual hormonal journeys.

With the launch of their daily essentials, Biologica is more than just another supplement provider; they represent a significant shift towards addressing the diverse and nuanced demands of women’s health, empowering women to take control of their wellness at every stage of life.