#United States #Atlanta #Kaleidoscope Hair #Curl Math #Jesseca Dupart

Kaleidoscope Hair Products Launches Curl Math™ Collection

Kaleidoscope Hair Products, a renowned brand known for its innovative approach to hair care, has officially launched its new Curl Math™ collection. This momentous occasion coincides with the birthday of its founder and CEO, Jesseca "Judy" Harris-Dupart, and marks a significant return for the brand after three years.

Celebrated for its impactful storytelling and commitment to community engagement, Kaleidoscope Hair Products has captivated audiences with its focus on the unique needs of textured hair. The Curl Math™ collection is designed specifically for curls, coils, and waves of all textures, addressing common styling challenges without the usual complications.

The Curl Math™ collection comprises a range of moisture-rich products infused with natural ingredients such as pomegranate and shea butter. This thoughtful formulation aims to take the guesswork out of curl care, helping users achieve their desired styles with ease. Each product combines advanced technology with traditional formulations to deliver tangible results while remaining gentle on the hair.

Features of the Curl Math™ Collection

The Curl Math™ lineup includes:

• - The Perfect Ratio™ ($15.99): A gel-to-foam mousse offering defined, frizz-free hold without the worry of flakes.
• - Solve for Definition™ ($15.99): A curl custard that enhances curl patterns while providing moisture and shine with touchable hold.
• - The Length Formula™ ($15.99): A dual-purpose cream and leave-in treatment that helps to elongate curls, minimizing shrinkage and maximizing hydration.
• - The Bounce Back Formula™ ($15.99): A convenient refresher spray to revive curls on non-wash days without leaving a residue.
• - Flex Factor™ ($16.99): A finishing spray with flexible hold that combats frizz and humidity while allowing hair to maintain its natural movement.
• - The Root Formula™ ($15.99): A sulfate-free shampoo that gently cleanses, removing buildup without stripping hair of moisture.
• - The Smooth Solution™ ($15.99): A hydrating conditioner designed to control frizz and soften hair for smoother styling.

Community-Centric Launch Approach

Kaleidoscope is committed to fostering a sense of community, and this launch reflects that ethos. The brand is rolling out a vibrant, multi-touch marketing campaign that will connect with consumers both online and offline. Kicking off with a TikTok Live birthday celebration hosted by Jesseca on February 13, viewers are invited to join the festivities, marking both the launch of Curl Math™ and Jesseca’s special day.

Following the TikTok event, the campaign also includes salon activations and pop-up experiences at various retailers, allowing customers to interact with the Curl Math™ collection in person. Kaleidoscope plans to share a steady stream of engaging, vibrant content across social platforms, collaborating with influencers to highlight the effectiveness of the new line.

Availability

Consumers can purchase the Curl Math™ collection starting February 12, 2026, through the brand's website, iluvcolors.com, as well as at retailers such as Sally Beauty and CVS. Additional availability at Walmart and other beauty supply stores is expected in the near future.

About Kaleidoscope Hair Products

For over a decade, Kaleidoscope Hair Products has pioneered solution-driven hair care products. With a philosophy rooted in real results and the promotion of self-expression, the brand continues to develop performance-driven formulas that resonate culturally and emotionally with their loyal customer base. For more details and product information, visit Kaleidoscope Hair Products or follow @kaleidoscopehairproducts on social media.