#United States #Scottsdale #Marketing Executive #Fransmart #Sara Schmillen

Fransmart Welcomes Sara Schmillen as Chief Marketing Officer

Fransmart, a prominent player in global franchise development, has named Sara Schmillen as its new Chief Marketing Officer (CMO). With over two decades of experience in the marketing domain specifically within the restaurant and franchise sectors, Schmillen is poised to drive significant growth and brand awareness for Fransmart's diverse group of franchise brands.

In her new capacity, Schmillen will take the reins of marketing strategy for Fransmart, leveraging her extensive background to further enhance the company’s reputation as the definitive growth engine for emerging franchise concepts. "Joining Fransmart represents a thrilling opportunity, especially as the company stands at a pivotal moment in its evolution," expressed Schmillen. She will be instrumental in spotlighting the unique narratives of emerging brands, ensuring they effectively attract top-tier franchisees to expand their reach across the market.

One notable aspect of Schmillen's appointment is her leadership of an all-women marketing team at Fransmart, a fact the organization is proud to emphasize during Women’s History Month. This all-female cohort, focused on brand strategy and franchise development support, reflects Fransmart’s commitment to empowering women in leadership positions. Schmillen's leadership not only exemplifies strong female representation but also promotes diverse perspectives within the marketing discourse at Fransmart.

"Sara’s arrival is a significant milestone for Fransmart," stated Dan Rowe, founder and CEO of the company. He emphasized Schmillen’s rich history of success in scaling well-known brands and her exceptional aptitude for building and leading high-performing teams, making her the ideal candidate to elevate the organization's marketing endeavors to unprecedented heights.

Before joining Fransmart, Schmillen held pivotal marketing roles at various leading restaurant brands, strongly contributing to their brand strategies and campaigns. This included her noteworthy service as Vice President of Marketing at Kahala Brands, where she championed national campaigns for globally renowned concepts such as Cold Stone Creamery. Additionally, she has made recent strides in the industry as the Interim Chief Marketing Officer at Snooze Eatery, showcasing her versatility and creativity in marketing leadership.

Under her guidance, the Fransmart marketing team is expected to harness innovative marketing strategies to not only build brand loyalty but also engage potential franchisees and customers alike, maximizing their outreach in an increasingly competitive market. Schmillen’s wealth of experience will be vital in crafting compelling narratives that resonate with diverse target audiences.

To explore more about Fransmart and their emerging franchise brands, visit www.fransmart.com.

About Fransmart

Fransmart has distinguished itself as a leader in franchise development, successfully launching over 5,000 franchises globally. For 20 years, they have been transforming emerging restaurant concepts into national and international brands. The brainchild of Dan Rowe, the company has been instrumental in the growth of brands like Five Guys Burgers & Fries and QDOBA Mexican Grill, expanding them from humble beginnings to industry giants. Fransmart continues to be dedicated to fostering growth and innovation in the franchise space, encouraging fresh ideas while celebrating past successes.

Follow Fransmart on their social media platforms including Facebook, LinkedIn, Instagram, Twitter, and YouTube for more updates and insights into their ongoing journey and success stories.