barre3 Expands Its Global Presence with New Franchise in Chile

barre3 Makes its Move to South America



In a significant step towards global expansion, barre3, a renowned fitness and wellness organization, has announced its latest endeavor: a franchise in Chile. This move is part of barre3's strategic approach to grow its community-centered fitness model internationally, launching its very first franchise in South America. The franchise will be led by two dynamic entrepreneurs, Claudia Dienemann and Romina Rodríguez, both of whom bring a wealth of experience in leadership and movement education. The inaugural barre3 studio is set to open in Santiago in February 2026.

A Unique Approach to Fitness


Founded in 2008 in Portland, Oregon, by Sadie and Chris Lincoln, barre3 has garnered a reputation for its female-led franchise network and mindfulness-centered approach to fitness. With over 200 studios in the U.S., Canada, and the Philippines, barre3 is not merely about exercise; it's a holistic lifestyle choice that integrates mental well-being with physical health. The company's classes uniquely blend strength conditioning, low-impact cardio, and mindfulness, ensuring participants not only improve their physical fitness but also cultivate emotional resilience.

Local Leaders with Vision


Claudia Dienemann, the founder of a prominent HR firm, is excited to lead this franchise due to her passion for women's empowerment and leadership issues. With over 15 years of experience in global talent development, she understands the importance of creating impactful community spaces.

Romina Rodríguez, on the other hand, is a recognized movement educator and theatre director specializing in somatic practices that emphasize the mind-body connection. With two decades of international experience, she is dedicated to fostering an environment where mindful movement leads to personal empowerment and growth.

Together, these women aim to create a nurturing and challenging environment that resonates with the values of barre3.

Fostering Community and Empowerment


barre3’s entry into the Chilean market comes at a time when there's an increasing global demand for fitness programs that emphasize mindful practices and community engagement. Dienemann expressed that "the barre3 approach transcends borders," highlighting their commitment to creating spaces that prioritize belonging, transformation, and empowerment.

With potential locations in Santiago, barre3 will strive to ensure that their services cater not only to local fitness enthusiasts but also to those looking for a supportive community in their wellness journeys. The brand emphasizes that its methodology helps in developing both physical and mental strength, something that has become increasingly vital in our fast-paced world.

A Bright Future Ahead


Emerald Lopez, the President of barre3, sees this as a remarkable opportunity not just for geographical expansion, but also as a means of positively impacting lives in South America. The enthusiasm and commitment demonstrated by Dienemann and Rodríguez are expected to establish a lasting barre3 presence in Chile.

As barre3 continues to pursue its growth objectives, they are seeking knowledgeable franchise partners and passionate instructors to facilitate further expansion throughout South America. They invite local leaders eager to make a difference in people’s lives, especially in women's fitness and community transformation, to join them.

This franchise marks a significant milestone in barre3's journey, reinforcing the brand's mission of creating inclusive and innovative wellness experiences worldwide. Through this expansion, barre3 is ready to empower the Chilean community towards healthier and more mindful living, positioning itself at the forefront of the fitness wellness revolution in South America.

Topics Health)

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