#Japan #Tokyo #anniversary #Suica Penguin #BEX Coffee

Celebrating 30 Years of BEX Coffee

This year marks a significant milestone for BEX Coffee as it celebrates its 30th anniversary on July 20, 2025. Since opening its first shop at Omiya Station in 1995, the company has built a strong customer base and is now gearing up for an elaborate anniversary celebration.

A Year of Celebration

In honor of this achievement, BEX Coffee has declared 2025 as its Anniversary Year. The company plans to express its gratitude towards customers through a series of exciting campaigns. Starting from July 20, 2025, customers can look forward to three special initiatives designed to enhance their experience and deepen their ties with the coffee brand.

First Campaign: July 20-22, 2025

In-Store Promotions

• - “Say Happy 30th, BEX Coffee”: Customers visiting BEX Coffee shops between July 20-22 will receive a special free coffee voucher when they say the phrase. This is a unique opportunity for both customers and employees to share smiles during this occasion.
• - A dedicated R-size coffee free voucher will be awarded to customers who say the phrase while making a purchase. Please note, the vouchers will be limited based on daily availability. This voucher can be redeemed between July 23 and August 31, 2025.

• - Additionally, all customers who make a purchase during these days can look forward to a 50-yen discount coupon for their favorite drink on their receipt.

Excluded Locations

Please note that Tokyo Food Bar at Narita Airport and BECK'S STATION LOUNGE Higashi Nakano locations will not be participating in this promotion.

Second Campaign: July 23-31, 2025

Social Media Engagement

BEX Coffee will launch an exciting Follow & Repost Campaign on its official X account (@BecksShop). By participating, customers have a chance to win drink tickets valued at 1,600 yen. The campaign runs for nine days, providing ample time for participants to join in the fun.

To enter:
1. Follow BEX Coffee's official X account (@BecksShop)
2. Repost the campaign post for a chance to win one of the thirty available drink tickets.

About BEX Coffee

BEX Coffee aims to enrich the daily lives of its customers by providing high-quality coffee sourced from select farms worldwide. Patrons can enjoy freshly ground coffee blends along with homemade panini and seasonal fair menus, offering new experiences on each visit. With approximately 71 locations throughout the Tokyo metropolitan area's stations, BEX Coffee is a beloved part of its community.

The company is a subsidiary of JR East Japan and continues to strive for excellence in both its retail and food services, ensuring patrons love every sip they take.

Future Endeavors

With many surprises planned, including exclusive goods featuring the Suica Penguin character and a retro food menu, BEX Coffee is excited for its future journey alongside its customers. Don’t miss out on the chance to be part of this memorable celebration. We look forward to hearing you say, “Happy 30th, BEX Coffee!”

Stay tuned for more updates as we approach this wonderful milestone!