#Sustainability #pomar #Finnish footwear

The Launch of pomar - A Testament to Finnish Craftsmanship

On January 29th, 2026, Ampurage International Co., Ltd. (UPI), headquartered in the scenic city of Minoh, Osaka, is set to unveil its latest venture: the introduction of the new footwear brand, pomar. Known as a prominent Finnish shoemaker, pomar has been dedicated to marrying innovation, quality, and timeless design since its founding in 1960. The brand’s commitment spans three generations, consistently resonating with the essence of Finnish living through its products.

The Essence of pomar

Pomar's footwear line captures the rugged yet beautiful natural environment of the Nordic region, embodying a sense of strength and simplicity that transcends trends. Made to withstand even the coldest climates, every product showcases not only superior functionality but also thoughtful environmental consideration. By utilizing materials like GORE-TEX® and PFAS-free components, pomar actively champions sustainable practices while ensuring that their designs remain practical.

With less than 3% of global footwear being produced in Europe, pomar distinguishes itself by manufacturing its products at its own facility in Pärnu, Estonia. Here, skilled artisans take the lead, crafting shoes that carry the hallmark of pomar's craftsmanship, utilizing materials sourced from reliable partners.

Distinct Features of pomar

Operating from a foundation of over 65 years of family-run expertise, pomar seamlessly blends modern designs suitable for urban use with models adept for nature's challenges, like snowy terrains. This significant versatility is evident within their diverse lineup, all featuring GORE-TEX® technology and uniquely developed sole patterns, ensuring superior grip and adaptation to the challenging Nordic environment.

Pomar's Responsibility and Commitment

Pomar places a strong emphasis on responsibility, which is reflected in their utmost respect for craftsmanship, material selection, and partnerships:

• - Sustainable Craftsmanship: As only a few percentage points of footwear are produced in Europe, pomar makes it a point to showcase the artisans behind each pair by continuously sharing the craftsmanship process.
• - Quality Materials: The brand only utilizes select materials from trusted suppliers to ensure the highest quality. Pomar visits suppliers for audits and maintains rigorous standards.
• - Trusted Partnerships: Although the majority of production occurs in-house, pomar collaborates closely with like-minded partners, ensuring that every product expresses a commitment to quality and ethical craftsmanship.
• - Environmental Advocacy: Pomar collaborates with the John Nurminen Foundation to conserve the Baltic Sea, donating 4 euros for each order of the