Celebrating 101 Years of Lee 101: A Fusion of Tradition and Innovation
Lee 101: A Year of Celebration and Innovation
In 2026, the Lee brand proudly commemorates the 101st anniversary of its iconic product, Lee 101, which was first introduced in 1925 as the style number "101 (ONE-O-ONE)." Founded in 1889 in the United States, Lee has a rich history of producing high-quality denim and workwear that has continually evolved while staying true to its roots. To honor this special milestone, the Lee 101 101st ANNIVERSARY Collection will be launched on February 1, 2026.
This new collection pays homage to the original Lee COWBOY 101 model while introducing modern updates. Since its inception, the 101 style has transitioned into the Lee RIDERS 101, becoming a symbol of the brand. The enduring functionality and classic design have secured Lee 101's status as an icon, embraced by those who maintain their unique style over time.
A Timeless Legacy with Modern Flair
The 101st anniversary promotion features Japanese actors Yosuke Kubozuka and his son, AIRU Kubozuka, as brand ambassadors. Yosuke, a unique figure who has forged his path in the acting industry, along with AIRU, who represents a new generation of style icons, embody the essence of Lee 101's spirit—one that is not swayed by fleeting trends. Their collaboration speaks to the universality of the message “A Spirit in Jeans,” highlighting a consistent and enduring style.
Introducing the Collection: Past Meets Future
The theme of the Lee 101 101st ANNIVERSARY Collection is "Past & Future". It aims to carry forward the tradition and spirit inherited over 101 years, merging classic elements with innovations. This special lineup includes pieces from the Lee COWBOY and Lee RIDERS families, with meticulously updated traditional details tailored for modern sizing.
Lee COWBOY 101
- - Yosuke Kubozuka wearing:
- - Available Models:
- 101 ANNIVERSARY COWBOY 101 – 38,500 JPY (tax included)
Lee RIDERS 101
- - AIRU Kubozuka wearing:
- - Available Models:
- 101 ANNIVERSARY RIDERS WIDE 101-Z – 28,600 JPY (tax included)
Environmentally Sustainable Innovations
The collection is highlighted by a newly developed denim called “Enzy BLUE,” a groundbreaking eco-friendly dyeing method achieved through a collaborative effort with Nagase & Co. and Kaihara Corporation. Derived from indigo-dyed yarn that was once designated for disposal, this innovative method extracts and reuses indigo components, emphasizing Lee's commitment to sustainable practices.
A Diverse Range of Styles
The Lee 101 101st ANNIVERSARY Collection is set to feature a total of 22 items—12 for men and 10 for women, preserving the balance between historical craftsmanship and contemporary aesthetics.
Availability
The collection will be available at Lee shops (excluding outlet stores) and through EDWIN's online mall. With a commemorative approach that honors its storied heritage while embracing modern-day needs, Lee 101 continues to inspire loyalty across generations.
Whether you're a longtime fan or a newcomer to the Lee brand, this limited edition collection promises to celebrate a century-old legacy while pushing toward the future. Don’t miss the chance to be part of Lee's historic moment beginning February 1, 2026.
Conclusion
As Lee embarks on this celebratory journey, it graciously invites all denim enthusiasts to experience the timeless spirit embodied in every piece of the Lee 101 101st ANNIVERSARY Collection. With profound respect for its heritage and a keen eye on innovation, Lee is ready to chart new territories in the denim landscape.
For more details, visit the official Lee website or check out the EDWIN online mall for purchasing options.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.