Baluko's Ranking Success
2026-02-12 05:20:30

Baluko Laundry Place Achieves Top Ranking in 2026 GMO Customer Satisfaction Survey

Baluko Laundry Place Shines in Customer Satisfaction



Baluko Laundry Place has achieved a remarkable feat by capturing the 1st position in the 2026 GMO Customer Satisfaction Ranking for coin laundries. Managed by OKULAB, led by CEO Jun Kubota, this establishment located in Shibuya, Tokyo, continues to redefine laundry services by promoting a new lifestyle through their operations.

Overview of the Ranking


According to a recent survey conducted by GMO Research & AI, Baluko Laundry Place stood out in every category of the coin laundry sector, including accessibility, operating hours, atmosphere and cleanliness, laundry quality, and equipment variety. The survey utilized an extensive and reliable basis of respondents and diverse research methodologies to generate these results, marking it as a significant achievement within the industry.

The comprehensive survey held from November 28, 2025, to December 20, 2025, featured 5,008 respondents, all of whom had used a coin laundry service within the past year, excluding service owners. Baluko Laundry Place was among 28 different laundry services assessed, highlighting its strengths in providing high-quality self-service laundry options across multiple prefectures in Japan.

To find out more about the survey's findings, you can visit GMO Research & AI's page.

What Makes Baluko Laundry Place Unique?


Baluko Laundry Place prides itself on its inviting, well-designed atmosphere equipped with the latest washing machines and technologies. It motivates a joyful laundry experience as part of its operation ethos. Utilizing its original detergent and fabric softener, 'peu', Baluko offers a standard laundry course while allowing customers to choose options that align with their fabric types and finish preferences. The range of services includes specialized courses focusing on different washing agents and drying temperatures.

As a leading player in Japan's laundry landscape, OKULAB continues to forge a new culture of laundry services with a vision to enrich lifestyles. Since its inception in 2016, it has expanded considerably, operating about 300 coin laundry outlets across Japan. The company's commitment to addressing the growing need for professional-grade washing services emerges from a backdrop where near 100% of Japanese households own washing machines, yet the demand for larger machines and reduced household burden persists.

The societal emphasis on laundry services is increasing, particularly for those requiring washing of large items like comforters. Baluko Laundry Place acknowledges this need and aims to fulfill it while ensuring customer satisfaction remains paramount.

Future Goals and Directions


Going forward, Baluko Laundry Place is dedicated to enhancing its offerings further. The company plans to continue its research into innovative laundry solutions that cater to a wide array of customer needs, aiming to serve the populace with both satisfaction and loyalty. Their initiatives include:
  • - Expanding their franchise model for laundry service operation.
  • - Developing and providing specialized laundry solutions for various demographics and needs.
  • - Consulting on corporate alliances to help elevate the brand's offerings.

For those interested in exploring further services, you can check the following websites:

Lastly, for press releases and more information about OKULAB, please visit OKULAB Press Releases.

Baluko Laundry Place stands at the forefront of transforming the monotonous task of laundry into a delightful experience, all while ensuring customer satisfaction and community engagement are at the heart of its mission.


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Topics Consumer Products & Retail)

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