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BPD Introduces New Strategic Advisory and AI-Driven Services

BPD has recently unveiled a comprehensive suite of strategic advisory services aimed at empowering healthcare leaders to adeptly navigate the evolving dynamics of the healthcare industry. This launch is in direct response to the escalating demand for innovative solutions from health systems striving to maintain their competitive edge amid rapid changes.

Located in Boca Raton, Florida, BPD, recognized as a home for leading healthcare brands, has significantly expanded its service offerings. The newly introduced initiatives encompass AI advisory services, tailored marketing tools, advanced data consultation, and a thought leadership platform centered around health policy.

Enhanced AI Consultation Services

One of the hallmark offerings is the AI Consultation Suite, specifically designed for marketing and communications professionals within healthcare organizations. This suite provides critical guidance on how to responsibly implement artificial intelligence technologies. Key components of this suite include:

• - Marketing AI Accelerator: A focused program engineered to boost the AI expertise of healthcare marketing teams. It offers two levels of participation: a core option emphasizing foundational education about AI and its best practices, and a pro option that immerses teams into actual workflow changes and AI integration.
• - Custom AI Consulting: Tailored strategies that assess each organization's unique needs, aiding in tech evaluation and future planning, ensuring companies remain at the forefront of AI application in healthcare marketing.

As stated by Jason Brown, CEO of BPD, “Today’s healthcare leaders need to quickly and effectively deploy AI within their processes to enhance efficiency and improve outcomes.” This service is particularly crucial as it prepares health system leaders for an AI-centric future, allowing them to maximize the potential of their operational capabilities.

Precision Marketing and Data Solutions

In addition to its AI offerings, BPD has broadened its data strategy services, which now include:

• - Precision Marketing Packages: Ranging from entry-level to comprehensive enterprise campaigns capable of generating up to 20x ROI, tailored to meet diverse client needs.
• - Segmentation Support: This assists clients in effectively targeting audiences and personalizing their communications.
• - Market Assessment Tool: A unique tool designed to help clients identify new market opportunities through in-depth analysis and insights.
• - Data Consulting Services: Expert guidance to help clients unlock and harness the potential of their data ecosystems effectively.

Launch of Policy ICU

In response to the growing necessity for healthcare leaders to stay abreast of regulatory shifts, BPD has also launched Policy ICU, a groundbreaking thought leadership platform for Chief Marketing Officers, Chief Communications Officers, and public affairs executives. This platform offers tailored insights into federal policy developments that significantly impact healthcare organizations.

The Policy ICU service includes:

• - Real-Time Updates: Providing timely information and analysis on changes emerging from Washington that could affect health systems.
• - Strategic Advisory Access: Clients can consult BPD’s communications experts for strategic interpretation of policy changes.
• - Networking Opportunities: The platform facilitates peer networking and allows access to exclusive content prior to public release.

Ryan Colaianni, BPD’s Chief Communications Officer, emphasized the urgency for health systems to remain proactive: “Policy ICU equips health leaders with essential insights to make decisive actions in this ever-changing federal landscape.”

About BPD

BPD is a forward-thinking marketing services firm dedicated to providing fully integrated solutions in branding, marketing, communications, and business consulting. With an enduring commitment to innovation, all their services are designed to be technology-driven, AI-enhanced, and supported by proprietary data platforms. This positions BPD at the forefront of delivering substantial improvements for its clients—ranging from substantial health systems to pioneering medical facilities—ultimately aiming to enhance healthcare delivery for all.