Smith System's New Approach to Driver Safety
Smith System, a leader in the field of driver safety and fleet performance for over seven decades, has unveiled its innovative Driver Risk Management (DRM) program. This comprehensive initiative employs the proven
Smith5Keys® methodology to connect behavioral change with fleet data, addressing a critical gap in fleet safety strategies.
Addressing the Safety Crisis
Despite the increasing investment in safety technology—including telematics, in-cab cameras, and driver scorecards—motor vehicle crashes remain the predominant cause of workplace fatalities. According to reports, workplace crashes cost U.S. employers approximately
$72.2 billion annually. Notably, over
90% of these accidents stem from poor decision-making by drivers, emphasizing the need for behavioral adjustments rather than merely technological fixes.
Bridging the Gap with Smith5Keys®
The new DRM program seeks to integrate training, monitoring, and analytics into a cohesive system using the
Smith5Keys® framework. This approach is aimed at standardizing the language around driving safety, transforming isolated safety measures into a continuous, responsive system that effectively reduces accidents, lowers expenditures, and promotes long-term behavioral modification among drivers.
Derek Dunaway, CEO of Smith System, states, “Technology might capture behavioral data, but it does not alter it. The fleets that excel are those that combine data with actionable insights and coaching. The
5Keys make this possible.”
A Closed-Loop System
The DRM program operates through a continuous, closed-loop mechanism. It begins with experiential training to establish a behavioral baseline for drivers. Then, it utilizes various monitoring tools to collect risk signals—ranging from harsh braking events to speeding violations—each of which is analyzed through the lens of the
5Keys. This thorough assessment guides focused coaching, ensuring that every intervention addresses the precise behavior that needs correction.
Smith further explains, “Fleets must shift from reacting to crashes to preventing them through a continuous program based on measurable risk management.”
Proven Results
Early implementations of this DRM program have yielded significant results. One corporate fleet deployed this initiative across
2,000 drivers at 22 distribution centers, resulting in a
38% reduction in preventable accidents over a two-year span. With an exceptional return on investment ranging from
2.9x to 9.5x, the program demonstrated cost recovery in as little as three to eight months.
This comprehensive, data-driven methodology not only enhances driver behavior but turns safety from a mere compliance issue into a robust strategy for risk mitigation. As Dunaway concludes, “Once you manage driver risk continuously rather than treating incidents as isolated events, you actively work towards preventing future crashes, creating a safer work environment.”
Conclusion
The
Smith System DRM program is now available for fleets of all sizes, signaling a transformative step in fleet safety management. Recognized globally for its effective training methodologies, Smith System combines innovation, analytics, and proactive strategies to foster a culture of safety on the roads. By adopting this program, organizations stand to enhance their operational safety and drive down costs associated with vehicle incidents.
For more details about the program and how it can enhance fleet performance, visit
Smith System’s website.