#Japan #Tokyo #CAMPFIRE #METOS #Sauna Support

Launching a New Era in Sauna Business

In a noteworthy development, CAMPFIRE, one of Japan's largest crowdfunding platforms, has partnered with METOS, a leading company in the sauna industry, to establish a comprehensive "Sauna Business Production Platform" effective from August 3, 2026. This initiative aims to provide a full range of support to sauna entrepreneurs, encompassing everything from fundraising to business planning, marketing, and customer attraction.

Background of the Collaboration

CAMPFIRE has successfully assisted numerous sauna-related crowdfunding projects, with total funding exceeding 800 million yen. This experience has highlighted the complexities and specific knowledge required for operating a sauna business. Entrepreneurs often struggle because different stages of the process, such as fundraising, design, construction, and marketing, rely on various companies, making it difficult to ensure cohesive integration of these elements. Recognizing this challenge, CAMPFIRE decided to actively engage in supporting business planning during the pre-funding phase and initiated collaboration with METOS.

Roles in the Sauna Business Production Platform

CAMPFIRE will utilize its crowdfunding expertise to assist in designing compelling project narratives and strategic marketing initiatives. Crowdfunding serves not only as a funding mechanism but also as a valuable pre-launch marketing tool that provides insights into potential customer demand and reactions. By leveraging this approach, CAMPFIRE mitigates risks associated with unexpected customer demographics or demand discrepancies post-launch.

On the other hand, METOS will handle the intricate tasks associated with the design, construction, compliance with regulations, and maintenance of sauna facilities. With a dominant market share in domestic sauna heaters, METOS brings invaluable expertise, especially in utilizing IoT for remote monitoring and operational analysis, thus improving efficiency post-launch. This division of responsibilities allows entrepreneurs to seek assistance across all phases of their business without overwhelming themselves with multiple points of contact.

Service Overview

• - Service Name: CAMPFIRE/METOS Sauna Business Production
• - Start Date: August 3, 2026
• - Service Area: Nationwide
• - Design and Construction Partner: METOS Co., Ltd.
• - URL: CAMPFIRE/METOS

Future Prospects

Saunas demonstrate a strong compatibility with local resources, needing specialized knowledge during operations. Based on the expertise and partnership established in this initiative, CAMPFIRE and METOS aim to expand their support areas to encompass other industries requiring specialized knowledge. Furthermore, the collaboration will also focus on continuous improvement of operational strategies based on gathering customer data and operational metrics, addressing not only new installations or renovations but also ongoing operational phases.

Partner Company Overview

• - Company Name: METOS Co., Ltd.
• - CEO: Masahiro Yoshinaga
• - Location: 6-16-1 Tsukiji, Chuo-ku, Tokyo, Japan
• - Established: 1947
• - Business Activities: Design and construction of sauna and bathing facilities, import and sale of sauna stoves
• - URL: METOS

About CAMPFIRE

Founded with the mission to "ignite ideas and circulate value," CAMPFIRE enables individuals, creators, companies, NGOs, schools, and local governments to take advantage of their extensive crowdfunding platform.

• - Company Name: CAMPFIRE, Inc.
• - CEO: Makoto Nakashima
• - Location: 18-8 Sarugakucho, Shibuya-ku, Tokyo, Japan
• - Established: January 14, 2011
• - Capital: 7,394,935,000 yen (as of January 2026)
• - URL: CAMPFIRE
• - Business Activities: Planning, development, and operation of crowdfunding 사업