Marin Honda's Luarine Launches New Lip Tint Perfect for Any Occasion

Luarine's New Release: Soft Mirage Tint

On July 8th, 2023, Luarine, the cosmetic brand curated by figure skater Marin Honda, unveiled its latest product, the Soft Mirage Tint. This lip tint embodies the brand’s philosophy of achieving "transparency"—a quality that Honda has valued both on and off the ice. To celebrate this launch, Luarine is also hosting a limited-time POPUP store at 0th Hub Nihonbashi in Tokyo from July 8th to July 13th.

Three Essential Elements for Beautiful Lips

The Soft Mirage Tint is designed to encompass three key elements: color, shine, and hydration. This luxurious lip tint offers not only rich moisture to protect the lips from dryness but also an eye-catching gloss-like sheen. Thanks to its tint formulation, the product promises to maintain beautiful pigmentation for hours, making it an essential addition to any makeup routine.

The Soft Mirage Tint comes in four delightful shades:
1. 01 Natural Look - A sheer pink that mimics the natural color of lips.
2. 02 Sleepy Princess - A soft pink that imparts a healthy flush to the lips.
3. 03 Strawberry Crush - A vibrant blue-pink that brightens the complexion.
4. 04 I Am Myself - A deep brown rose that showcases mature elegance.

Each shade is tailored to enhance the natural beauty of the lips while allowing wearers to express their unique style based on mood and makeup choices.

Creating the Perfect Tint

Honda emphasized her dedication to the product development process. Having dealt with her own challenges in finding the right lip products, she meticulously tested numerous lipsticks to ensure the final formula met her high standards. The Soft Mirage Tint is a reflection of her passion and attention to detail, resulting in a product that she wholeheartedly recommends.

"Lip products are unique in their ability to elevate one's mood," Honda stated. "Each shade has an emotional connection tied to its name, reflecting the character it represents. The prolonged development period allowed us to refine our formula to perfection. I hope this becomes a staple in everyone’s makeup collection!"

POPUP Store Details

Coinciding with the launch of the Soft Mirage Tint, the PINK MIRAGE MARKET POPUP store will feature an enchanting pink décor that highlights the charm of the new tint. Visitors will have the chance to purchase the new product and exclusive sets, along with delightful novelties like original charms and scrunchies.

Event Details:

- Duration: July 8 - July 13, 2023
- Hours: 11:00 AM - 8:00 PM
- Location: 0th Hub Nihonbashi, 2-9-10 Nihonbashi, Chuo-ku, Tokyo

Additionally, a unique stamp rally event will allow attendees to explore the theme of the three essential elements of cuteness represented by the Soft Mirage Tint. Participants who complete the rally will receive special stickers as a reward.

A collaboration with a popular café, Aubrey House, will also offer exclusive themed menu items inspired by the new lip tint.

About Luarine

Luarine is a brand founded on the concept of "hikari makeup," which enhances natural transparency and luminance with its formulations. The name “Luarine” combines elements from "lunar" and "marine,” symbolizing a glowing and hydrating essence reminiscent of moonlight on water. With a commitment to creating products that enhance inner beauty, Luarine products incorporate moisturizing ingredients to achieve that coveted luminous look.

Stay Updated

For further details on the launch and the POPUP store, make sure to follow Luarine on their official Instagram and other social media platforms. Don’t miss out on the chance to experience these delightful new products firsthand!