Grass League Expands with New Las Vegas Action Franchise Purchase for $1M

Grass League Expands with New Vegas Franchise

In an exciting development for Grass League, the world’s pioneering high-stakes par-three golf league, a new franchise has officially been established in Las Vegas. In a strategic move that signifies a crucial milestone for the league, The Sports Group Endeavors acquired the franchise for a whopping $1 million.

The newly minted team, aptly named Las Vegas Action, will play a vital role in the league's growth trajectory. The acquisition follows a competitive bidding process and highlights the rising commercial potential of the Grass League brand. This announcement comes at a pivotal time as the league readies itself for its championship event on December 5th and 6th, which will be the highlight of the 2025 season.

The Grass League stands out from traditional golf formats by combining both professional and amateur players in a dynamic team-based setup. By engaging with a diverse array of competitors, the league has successfully built a brand that resonates with a broad audience. Events are designed to be fast-paced and captivating, making them suitable for prime-time broadcasting and audience engagement.

Las Vegas: The Next Sports Capital

Las Vegas has quickly transformed into a melting pot for sports, showcasing franchises from the NFL, NHL, and MLB, as well as hosting monumental events like Formula One and various UFC championships. With this sporting evolution, Grass League sees the city as a prime backdrop for its unique brand of competitive entertainment. Plans are underway to establish a dedicated home course for the Las Vegas Action, amplifying both community involvement and franchise visibility.

The ownership group behind the Las Vegas Action boasts an impressive track record. Led by SG Ellison, whose entrepreneurial prowess established one of America’s major Taco Bell franchise networks, the group also includes AQ Shipley, a seasoned NFL veteran turned broadcaster, and Brandon Stein, a stalwart in regional real estate development. This collective expertise bridges the gap between sports, business, and community engagement, setting a robust foundation for the franchise’s success.

A Bright Future Ahead

Expectations for the Grass League remain high as they continue to eye potential expansion markets. Future teams are anticipated in cities such as Boston, San Francisco, Denver, and several international locations including Tokyo and Mexico City. The league aims to introduce one new franchise each year, further solidifying its presence in the sports and entertainment sectors.

Jake Hoselton, Co-Founder and CEO of Grass League, expressed enthusiasm for the latest expansions, underscoring the importance of Las Vegas in the league's overarching strategy. “Las Vegas embodies the spirit of competition and cultural vibrancy. Our goal is to foster a franchise that resonates deeply with both fans and community members,” he stated.

As Grass League ventures into the next phase of its business strategy, the endorsement of the league continues to grow with high-profile partnerships, content collaboration with Golf Channel, and innovative brand engagement strategies. The league not only emphasizes high-level competition but also aims to narrate player stories engagingly, appealing to a younger demographic that thrives on authenticity and creativity.

With its sights firmly set on the future, the Grass League's operations include live streaming on platforms such as Peacock and YouTube, ensuring their events are accessible to a broad audience eager for innovative golf entertainment.

In summary, the Grass League’s entry into Las Vegas with the Las Vegas Action marks a significant step in redefining the golf landscape. This expansion reflects the league’s commitment to creating a modern, engaging, and commercially viable golfing experience that connects with communities, athletes, and fans alike.