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Chrysler's Century of Innovation Celebration

Chrysler is marking its 100th anniversary in a spectacular manner by launching a captivating seven-part social media video series titled Century of Innovation. This initiative aims to celebrate the brand's incredible journey, paying homage to key figures, iconic vehicles, and groundbreaking technologies that have shaped the automotive industry over the last century.

The latest installment of this series, titled Automotive Legend Walter P. Chrysler, focuses on the man whose vision transformed the automotive landscape. It explores his remarkable journey, his impact on the vehicle manufacturing industry, and how his legacy continues to influence modern automotive trends.

Each video in the Century of Innovation series is designed to captivate audiences on various platforms, including Facebook, Instagram, and YouTube. Chrysler CEO Chris Feuell emphasizes the brand's dedication to innovation, stating, "For 100 years, Chrysler has been a cornerstone of the automotive industry, driving progress through bold innovation and timeless design." He reflects on the brand's deep connection with customers, employees, and enthusiasts, and how this series is a tribute to their shared history.

The first three videos are already available for viewing and continue to garner interest among automotive enthusiasts. Chrysler plans to release additional videos periodically, featuring historical highlights and testimonials from people whose lives have been touched by the brand. The earlier videos include topics such as the brand's overall legacy and a decade-by-decade analysis of Chrysler's significant moments throughout the years.

To further celebrate this monumental milestone, Chrysler organized an employee gathering at the Chrysler Technology Center (CTC) in Auburn Hills, Michigan, where over 1,500 employees participated in a group photo to honor the brand's centennial. This gathering also included the unveiling of a unique time-capsule replica of the toolbox used by Walter P. Chrysler early in his career, filled with rare memorabilia, ensuring that the pioneering spirit of the brand is remembered for decades to come.

This year’s celebrations also coincide with the unveiling of the 2026 Chrysler Pacifica 100th Anniversary Edition, which showcases Chrysler's commitment to innovation and family-oriented design. Chrysler has built an impressive reputation with the Pacifica line, known for being the most awarded minivan, leading its market segment with advanced features like the Pacifica Plug-in Hybrid, which achieves impressive miles per gallon while retaining quality performance and safety standards.

With the new crossover and other exciting products on the horizon, Chrysler’s future looks bright as it continues to evolve the automotive landscape through innovative offerings. The brand's journey, encapsulated in this video series, not only highlights its past but also sets the stage for future innovations, ensuring that Chrysler will remain a vital player in the industry for years to come. As Chrysler gears up for its official birthday on June 6, 2025, there are more celebrations planned, including various events that will further honor its storied legacy.

To explore more about Chrysler's ongoing Century of Innovation celebration and to catch the respective videos, visit Chrysler.com.

As Chrysler enters its second century, it continues to be rooted in a rich history of engineering excellence and a commitment to creating beautiful and accessible vehicles for families, showcasing their dedication to modern mobility solutions and customer satisfaction.