#Japan #Fine Jewelry #Shinjuku #e.m. jewelry #LUXE COLLECTION

Exclusive Fine Jewelry at e.m. Isetan Shinjuku

The renowned jewelry brand e.m., operated by e.m. Design Co., will showcase its unique LUXE COLLECTION at the Isetan Shinjuku store for a limited time from January 2 to January 18, 2026. This captivating collection represents the pinnacle of artistic expression in fine jewelry, with each piece telling a story through its carefully selected natural stones.

What is the LUXE COLLECTION?

The LUXE COLLECTION consists of one-of-a-kind jewelry items crafted from a remarkable selection of natural stones sourced by e.m.'s designers during their travels across the globe. Traditionally available only at the flagship Aoyama store, this limited-time display allows enthusiasts to experience the elegance and uniqueness of e.m.'s creations firsthand.

In the spirit of e.m.'s brand philosophy—“creating products that bring joy to everyone, making things that seem available yet unique”—each piece in the LUXE COLLECTION resembles a stunning work of art. The jewelry stands out for its originality, ensuring that no two items are alike, thus offering customers a truly magical encounter with their destined gem.

New Designs Featured

Adding to the excitement, the collection will also feature newly unveiled designs that were showcased at the prestigious COUTURE fine jewelry exhibition in Las Vegas in June 2025. Visitors can expect to find striking rings featuring vibrant aquamarine and morganite, meticulously set to display their incredible hues. Additionally, iconic e.m. designs will be reimagined using 18K yellow gold and dazzling pave settings of diamonds, creating even more luxurious options for discerning jewelry lovers.

For customers needing size adjustments, consultations will be available in-store.

Featured Jewelry Pieces

• - emlu-AR65 - ¥1,606,000 (tax included)
• - emlu-AR66 - ¥682,000 (tax included)
• - emlu-AR68 - ¥302,500 (tax included)
• - emlu-AR61 - ¥1,360,700 (tax included)
• - emlu-AR62 - ¥1,415,700 (tax included)
• - emlu-AR48 - ¥575,300 (tax included)
• - emlu-AR51 - ¥825,000 (tax included)
• - emlu-AR53 - ¥473,000 (tax included)
• - emlu-AR54 - ¥841,500 (tax included)
• - emlu-AR55 - ¥762,300 (tax included)

Event Details

The e.m. event at the Isetan Shinjuku store will take place:

• - Location: Isetan Shinjuku Store, 1F Jewelry, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo, Japan 160-0022
• - Dates: January 2 (Fri) - January 18 (Sun), 2026
• - Contact: e.m. TEL: 070-5464-3927

About the Brand

Founded in 1996 by Hiroshi Nakaya and Masaki Toda, e.m. aims to spread happiness worldwide through the dual concepts of “Imagination and Creation.” The company’s core philosophy, unchanged since its inception, embraces a commitment to joyful craftsmanship and the creation of unique products.

While jewelry itself is a tangible item, the emotions it evokes are intangible. e.m. strives to craft exceptional pieces that also cultivate happiness for the wearer. As a prominent Japanese creator brand, e.m. aspires to be a beacon of timeless elegance, contributing to the rich tradition of Japanese craftsmanship while continuously spreading joy globally.

For more information, visit e.m. at their official Instagram: e.m.__official or their company website: https://em-grp-company.com/.