GameAbove Partners with Eastern Michigan Golf Programs for 2026-27 Apparel Sponsorship
In a significant move for collegiate athletics, GameAbove has announced its partnership with Eastern Michigan University (EMU) Golf, becoming the official apparel patch sponsor for the men's and women's teams for the 2026-27 season. This collaboration represents a growing trend in NCAA Division I sports, where commercial patch sponsorships are increasingly utilized to raise funds and enhance brand visibility while supporting student-athletes.
Starting this upcoming season, the GameAbove logo will be prominently displayed on EMU Golf's official competition apparel, making it one of the most visible brands in collegiate golf. This partnership not only reinforces GameAbove's commitment to supporting collegiate athletics but also highlights the increasing recognition and appeal of EMU Golf on both regional and national levels.
GameAbove's decision to sponsor EMU Golf is underpinned by the program's notable momentum. The 2026 season witnessed the EMU Women's Golf team making headlines by advancing to the NCAA Championship semifinals, achieving a tie for third nationally, and becoming the first NCAA Division I team in Michigan to compete in and triumph in a national match play event. Such achievements have significantly raised the profile of EMU Golf, capturing attention from brands looking to associate with successful and high-performing athletic programs.
"Our sponsorship with EMU Golf emphasizes GameAbove's vision to lead and support entities that show growth potential and innovation in the collegiate sports landscape," said Keith J. Stone, chairman and founder of GameAbove. "EMU Golf has established itself as a competitive force and offers an ideal platform for brands that want to connect with both performance and student success. This partnership gives us a visible presence in an exciting era for collegiate golf."
The GameAbove sponsorship is set to provide expansive visibility through various channels, including team apparel, official photography, digital content, and social media coverage. This alliance not only fosters a stronger connection between collegiate programs and corporate sponsorship but also demonstrates the valuable benefits that come to participating universities. During the 2026-27 season, GameAbove's logo will grace the apparel at conference championships and national events, ensuring their brand remains front and center during key competitions.
GameAbove has a history of supporting EMU Golf, having invested over $14.5 million in the program, which includes a noteworthy $6.5 million commitment announced in 2024. This financial support enabled the establishment of the GameAbove Golf Performance Center at Eagle Crest Golf Course, a state-of-the-art facility designed to enhance training through advanced performance analysis and operations.
"GameAbove has been instrumental in elevating EMU Golf, and we are thrilled to have their logo on our competition attire this season," remarked Dan McLean, the general manager of EMU Golf. "As our student athletes compete at an elite level, this sponsorship underscores the visibility and commercial interest that our programs have garnered."
In conclusion, the collaboration between GameAbove and EMU Golf exemplifies the evolving landscape of collegiate athletics where partnerships create new avenues for support, visibility, and success. As the programs strive for excellence on the national stage, GameAbove’s sponsorship signifies a brighter future for both the brand and student-athletes involved in Eastern Michigan University’s golf programs.