Exciting New Openings at LILY BROWN in Daimaru Kyoto Store

LILY BROWN Grand Opening in Daimaru Kyoto

LILY BROWN, a women's fashion brand under Mash Style Lab, will officially open its new store at Daimaru Kyoto on June 18, 2026. This exciting launch comes with a variety of promotions exclusive to the new location, including the release of limited-edition color items, a novelty fair, and an attractive points campaign for customers.

Exclusive Items and Promotions

The highlight of this opening is the introduction of a limited edition color, YELLOW, available exclusively at the Daimaru Kyoto store. Shoppers can find the Washable Knit Docking Dress in four colors—BORDER, ROSE, BLACK, and YELLOW—with a price tag of 18,920 yen (tax included). This dress offers versatility and a modern take on vintage aesthetics, appealing to fashion-forward shoppers. Further, a matching Washable V-Neck Knit Cardigan will also be available in WHITE, YELLOW, ROSE, and BLACK for 9,900 yen (tax included).

Novelty Fair

To celebrate the grand opening, customers who spend over 28,000 yen will receive a free original tote bag featuring the ever-popular “Lily Bear” embroidery. This limited-edition offer allows shoppers to choose their bag color but is available while supplies last, making it a fantastic reason to visit!

Points Campaign

From June 18 to June 21, the store will host a points promotion for MA CARD members, offering a uniform 10% points addition regardless of membership level. This promotion requires no prior membership, so new sign-ups during the opening days will also qualify.

Store Details

- Location: Daimaru Kyoto, 3F, 79 Takakura Nishin, Shijodori, Shimogyo-ku, Kyoto
- Phone: 075-335-9560
- Operating Hours: 10:00 - 19:00

LILY BROWN’s approach to fashion emphasizes a blend of vintage charm and modern trends. The brand's design philosophy draws from intricate craftsmanship and bold color palettes seen in vintage items, bringing a fresh sense of freedom and elegance to everyday wardrobes. Explore the complete collection and feel inspired to express your unique style.

About LILY BROWN

LILY BROWN places a strong emphasis on the interplay of past and present fashion. With a focus on versatile designs, their collections aim to blend sophisticated styles with modern sensibilities. Their work pays homage to fashion history while pushing boundaries to create dynamic, wearable art that appeals to contemporary women.

For more updates and fashion inspiration, check out LILY BROWN’s website or follow them on social media:

- Website: LILY BROWN
- Instagram: @lily_brown_official
- TikTok: @lily_brown_official
- Facebook: LILY BROWN Facebook

Visit LILY BROWN at Daimaru Kyoto and immerse yourself in a world where vintage-inspired fashion meets modern flair! It’s an event you don’t want to miss.